Creating Effective Videos for Commercial Construction Companies
by MGB2B
As I explained in an earlier post about how to successfully create a video project, the cost of creating quality commercial construction marketing videos has been getting lower and lower. With the release of products like the GoPro, personal drones, and high-def filming capabilities on Digital SLR cameras, your commercial construction videos can be created more efficiently by your marketing partner and their internal / external resources.
I’ll also restate that when I say video, the end result does not have to be a 30- or 60-second commercial that has a costly media buy associated with it. Videos can live in lots of different places. If you are the marketing manager for a commercial construction company, the best place for a video to live is on your website so you can drive potential customers to it and help them discover more about your company as a whole.
Continue ReadingWhy You Need Video and How to Do It Right
by MGB2B
For the longest time in marketing and advertising, the term ‘video’ was associated with a 30- or 60-second commercial, and even more so, with a high price tag. All video was expensive to create and very expensive to place. This is no longer the case, and it hasn’t been for a while.
If you haven’t already been making use of video on your website or as a part of your marketing mix, you are missing out. The reality is, people like to watch rather than read. According to a recent survey by Google, 70% of B2B buyers and researchers use video throughout the decision-making process. For a B2B company, a video can be a great way to demonstrate how your product is used, show off your beautiful facility, create a series of knowledge-sharing interviews, or anything that speaks to how your company can help potential partners.
While the cost of entry has gone way down, you definitely should not change the process. A well-executed video still follows three major steps: Storyboard, Shoot, and Edit.
Continue ReadingQuick Tips for Manufacturers to Get Started on LinkedIn
by Vin DiGioia
As more and more manufacturers look to the digital landscape for marketing opportunities, “social media” is often one of those areas that consistently pops up as the place to be. However, trying to decide which platform makes the most sense for a manufacturing brand can often be tricky. Twitter? Facebook? TikTok? Where do you begin??? Well, when in doubt, a logical first step in social media for manufacturers is LinkedIn. (more…)
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