Our Approach

Diamonds Are a Brand’s Best Friend


While we customize every marketing program we create for our clients, we do not have a haphazard approach. This isn’t about throwing darts with a blindfold on. It’s about a strong, solid strategy based on what your prospects need and want. We use what we call the B2B Diamond Approach (see diagram) to get your messaging and mix of inbound and outbound marketing channels working hard to produce and nurture leads. So your sales team has everything it needs to close deals and drive up profits.

Strategy

When we first embark on a client project or campaign, we establish the objectives, opportunities, and overall goals of your marketing initiatives. It is important to stress that strategy is unique for every B2B brand; there is no formula that works for everyone, so we gather as much information as possible in this phase, so that our efforts will be based in truth, and thus successful.
Included in this phase are:
  • Research
    • Audience Analysis (Often in the form of a Core User Study)
    • Competitive Landscape Assessment
    • Media Audit
  • Brand Positioning/Messaging
  • Logo Design (if desired)

Marketing Mix

Determine the right mix of outreach channels for executing the marketing strategy and maximizing impact on your target audience.

  • Media Planning
  • Creative Development
  • Content Generation

PR/Social

Distribute compelling content via online social media channels, and through traditional targeted media/public relations. Similar to a standard media plan, the ideal mix of social channels would be selected to ensure the right message reaches the right audience in the most timely and efficient manner possible. It’s important that everything is both relevant and resonant with the target audience.

  • Twitter
  • Google+
  • LinkedIn
  • Youtube

Media (Traditional/Digital)

Media refers to any place the target audience encounters the brand. Potential touch points here can include, but are not necessarily limited to:

  • Online Display (Banner Ads)
  • Paid Search
  • Email Marketing
  • Sponsorship Opportunities
  • Tradeshow/Event Marketing
  • Direct Mail
  • Print Advertising

Leads

The focus of any marketing effort is not just on generating activity, but measurable results – most often in the form of actionable leads.

Optimize

Consistent refinement of the overall process is key to long-term success. We evaluate the results to ensure that marketing efforts are not just bringing leads, but the right leads. If something needs to be adjusted, we reevaluate and make swift changes to optimize every part of a client’s marketing program.

Sales

The ultimate goal of any business is getting more sales, preferably from other businesses that you can build mutually beneficial relationships with and thus increase opportunities for repeat sales. It is our goal to bring those businesses to you so your team can close deals and generate long-term profits.




Start building an efficient, effective communications platform for your brand. Drop us a line.

Contact Us!

This is not about smoke and mirrors. Our goal is to help companies generate leads and increase the bottom line.

Chuck Mascola

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