Creating Effective Videos for Commercial Construction Companies

by MGB2B

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As I explained in an earlier post about how to successfully create a video project, the cost of creating quality commercial construction marketing videos has been getting lower and lower. With the release of products like the GoPro, personal drones, and high-def filming capabilities on Digital SLR cameras, your commercial construction videos can be created more efficiently by your marketing partner and their internal / external resources.

I’ll also restate that when I say video, the end result does not have to be a 30- or 60-second commercial that has a costly media buy associated with it. Videos can live in lots of different places. If you are the marketing manager for a commercial construction company, the best place for a video to live is on your website so you can drive potential customers to it and help them discover more about your company as a whole.

A recent article from Marketing Profs shows us that Video is the preferred medium for the growing population of Millennial B2B Buyers. And those same buyers prefer training and demonstrations over other topics.

Demonstration videos can be great tools for anyone in your organization, from sales and customer support to the team that travels to trade shows. A demo can be a simple time-lapsed video showing your team working on a project from start to finish, or a more in-depth video focusing on one specific aspect of a project. If you’d prefer to create a training piece, you can show the proper use of equipment, or illustrate your team’s process for tackling projects.

See below an example of a demo video MG//B2B created for Rabina properties, showing the progress of their project at the Northeast Gateway Industrial Park in North Haven, CT. This was all captured in one day with the use of a personal drone and GoPro camera equipment.

Northeast Gateway Industrial Park from Rabina Properties on Vimeo.

Once you have created your masterpiece, it’s time to show it to the world! The final video project can be a feature in your monthly marketing newsletter or can be shared on your LinkedIn, Twitter, or Facebook pages. This can also be something that your sales team can show from their laptops or email a direct link to their leads. No matter what topic you choose for your video, it is important to push it out to your potential customers. For a strategic partner that can help you plan, create, and promote your video, contact MG//B2B today!

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