The Dangers of AI-Generated SEO Content for Manufacturers
by Vin DiGioia
“AI” seems to have replaced “bitcoin” and “Kardashians” at the top of every news cycle these days. Most recently, it has been AI-powered tools like ChatGPT that have captured the imaginations of B2B marketing professionals across the globe. Their ability to quickly generate text – specifically AI-Generated SEO Content for Manufacturers – faster and seemingly more efficiently than humans has many manufacturing brands reconsidering their entire approach to content. A word to the wise: relying solely on AI to write SEO content can be dangerous proposition. Here’s five reasons why: (more…)
Continue ReadingGoogle’s Cookie Delay & Its Impact on Digital Marketing for Manufacturers
by Vin DiGioia
For what has definitely been years at this point, Google has been telling the world that it is ending the use of third-party cookies in its Chrome browser:
- Initially 2022 was going to be the year.
- Then that got pushed out to “late 2023.”
- Now, as of last month, the date has been pushed out to the second half of 2024.
Even with the date being the consistently moving target that it is, once thing is for certain: when it happens, it will have an impact on digital marketing for manufacturers. Here’s why. (more…)
Continue ReadingQuick Tips for Manufacturers to Get Started on LinkedIn
by Vin DiGioia
As more and more manufacturers look to the digital landscape for marketing opportunities, “social media” is often one of those areas that consistently pops up as the place to be. However, trying to decide which platform makes the most sense for a manufacturing brand can often be tricky. Twitter? Facebook? TikTok? Where do you begin??? Well, when in doubt, a logical first step in social media for manufacturers is LinkedIn. (more…)
Continue Reading