INFOGRAPHIC: Marketing for Manufacturers is Changing
by MGB2B
It’s 2022 and marketing for manufacturers is changing – is your marketing strategy changing with it? With the global markets evolving faster than ever, it is critical that today’s manufacturers stay ahead of these changes or risk losing their competitive advantage. Here are the stats you should know… (more…)
Continue Reading7 Ways to Capture Your B2B Audience Before They Click Away
by MGB2B
In a world where attention spans are getting shorter, first impressions count more. We know that what you want to tell your B2B audience is important, but do they? Your content—be it on your website, digital ads, or social media—has mere seconds to register before those eyeballs move on. So what’s the best way to make a good impression? We’re laying out the 7 places to focus to get the job done fast. (more…)
B2B Myth of the Week: Customer-Centric Marketing Only Benefits B2Cs
by MGB2B
Myth: Customer-centric marketing is only for B2Cs
Fact: Customer-centric marketing is pivotal for B2Bs
Focusing on customer needs and wants—be they physical or emotional—has been the foundation of B2C marketing for years. This may not be the first strategy that comes to mind for B2B marketers, but turns out, they could learn a thing or two from their B2C counterparts. Why? B2B buyers are savvier than ever. B2B brands can no longer just claim the best product or service and expect sales. They need to make a stronger connection to their audience.
Enter customer-centric marketing. This technique prioritizes customers over any other factor using a blend of common sense and solid user data. That means focusing on customers pain points at every stage of the buyer journey. Remember, multiple factors impact your buyers’ decisions, and they’re not all directly product-related. Want to learn how to sharpen your customer-centric marketing arsenal and stand out for from your competitors? Read on. (more…)
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