The Quick Guide to Geotargeting B2B Audiences
by MGB2B
While a lot of B2B marketing is typically national or international in scope, there may be a time that you find the need for geotargeting B2B audiences instead of blanketing them with an overarching campaign. If you’re unfamiliar with the term, geotargeting is the ability to reach specific audiences based on their location.
So when might you have the opportunity to do that? A few examples include:
- Hosting regional seminars
- Providing support to your sales team in certain states
- Attending industry trade shows
In these types of situations, you can use geotargeting to reach specific audiences with a message that hits home. But geotargeting isn’t always a typical function in the B2B realm like it is in consumer marketing, and there can be a lot of confusion. As a B2B marketer, it’s important to have at least a basic understanding of what’s what. Here are the basic types of geotargeting you should be aware of as a B2B advertiser:
Continue ReadingSimple Advice to Jump-start your B2B Marketing Plan in Q3
by Vin DiGioia
Spring has sprung and summer is right around the corner. That also means that Q2 is going to be closing up fast – how is your 2016 sales and marketing plan looking so far?
On track?
Lagging behind?
D.O.A.? <GASP!>
Take a look at the articles below and start breathing new life into your B2B marketing efforts for Q3 and beyond:
- What Manufacturers Absolutely Should Not Leave Out of Their Marketing Plans
- Content Marketing: Big Picture vs. Tactical Thinking in 2016
- Free Tools for Curating B2B Social Media Content
- 4 Ways to Improve B2B Twitter Ads (While They’re Running)
- Google has Removed Right Hand Side Ads: The Impact on Search Engine Marketing for Manufacturers
- Creating an Effective B2B Direct Mail Campaign
Learn more about how M//G B2B’s marketing and lead generation experience with manufacturers can help your business thrive. Drop us a line today!
Continue ReadingCreating Effective Videos for Commercial Construction Companies
by MGB2B
As I explained in an earlier post about how to successfully create a video project, the cost of creating quality commercial construction marketing videos has been getting lower and lower. With the release of products like the GoPro, personal drones, and high-def filming capabilities on Digital SLR cameras, your commercial construction videos can be created more efficiently by your marketing partner and their internal / external resources.
I’ll also restate that when I say video, the end result does not have to be a 30- or 60-second commercial that has a costly media buy associated with it. Videos can live in lots of different places. If you are the marketing manager for a commercial construction company, the best place for a video to live is on your website so you can drive potential customers to it and help them discover more about your company as a whole.
Continue Reading