How Social Media Can Increase Your Chances at Winning the Bid
by MGB2B
A young go-getter applies to join your commercial construction company’s management team. What is the first thing you do after scanning his resume? You’re probably going to look him up online, maybe check out his social media profiles. After all, what he posts publicly can be a good indication of his interests and how he’ll conduct himself on the job.
When you submit a bid, your potential customers are probably doing some research of their own. They’ll visit your social media pages, browse your website, and they might even go a step further and research you, the company’s leadership.
Continue Reading4 Ways to Share Commercial Construction Case Studies on Social Media
by MGB2B
Heading into 2016, social media is more important than ever to your marketing strategy. In addition to being a valuable lead generation tool, social media is a great way to showcase your work and gain referrals. Make it easy for past customers to refer your company to their contacts by sharing your commercial construction case studies on social media. Not only does this offer a way to repurpose your existing content, but it’s also mutually beneficial to you and the client featured, highlighting your work and generating brand awareness for your customer.
Before sharing your case studies on social media, decide which channels and formats are the best fit (something you should consider with all of your content). For example, a long PDF would not be well-suited to a Facebook post, and a photo album without captions wouldn’t work on LinkedIn. With that in mind, here are four creative ways to share your commercial construction case studies on social media.
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