Web Design for Manufacturers: How to make your website not suck.
by Vin DiGioia
Chances are if you are reading this blog post, you are a decision-maker at a manufacturing company – or at least someone who has been tasked with figuring out what to do with your seven-year old beast of a manufacturing company website.
Chances are also pretty good that your website sucks.
I don’t mean “sucks” like the cyclonic technology of a Dyson vacuum. I don’t even mean sucks as in it is not visually appealing (even though it might be.) I mean it sucks like a Twilight vampire; it consistently drains your company of two of its most precious assets: time and money.
Continue ReadingB2B E-Commerce Sales set to Explode
by Vin DiGioia
According to a recent study from Forrester, B2B e-commerce sales in the U.S. are expected to hit $1.13 trillion in 2020 – is your B2B website ready?
The study, entitled “US B2B eCommerce Forecast: 2015 to 2020“, cites the following factors as major contributors to the projected growth in B2B e-commerce sales in the United States:
- Shift in B2B Buying Habits – Many B2B buyers are now both researching and purchasing online. In fact, Forrester is projecting that by 2017, a majority of those same B2B buyers (56%) will complete at least half of their work-related purchases online.
- Cost Savings – The cost of servicing an online customer vs. a traditional, offline consumer can be significantly less in some cases.
- Omnichannel Consumer Development – Multichannel B2B customers tend to spend more and are also more likely to become repeat customers.
Whether you are currently doing business online or are planning to start, B2B e-commerce sales will be a fertile growth area for companies in the coming years. While the initial cost outlay can seem daunting, if planned and executed properly, an e-commerce website can prove to be a profitable growth area for B2B companies for many years to come. (Oh, and whatever you do, make sure it’s mobile-friendly.)
Continue ReadingDeadline Approaches: Upgrade to Mobile-Friendly Website Design
by MGB2B
There are 3 weeks and counting before Google casts non-mobile-friendly websites into the depths of search hell. While Google has not confirmed the exact ramifications of its latest algorithm update, they have stated that the change “will have a significant impact in our search results.” With a deadline of April 21 looming overhead, now is the time for your brand to upgrade to mobile-friendly website design. Seriously, do it.
This Search Engine Watch article goes into deeper detail, but here are the main things you need to know:
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