How To Make Your Trade Show Exhibit Count
by MGB2B
For manufacturers looking to get their products and/or services in the hands of company decision makers and buyers, there’s no better forum than a trade show. Attendees show up in droves specifically looking for new ideas or investments to improve their business. Because of their large scale, trade shows can often be hard to prepare for, especially in the limited timeframe given and the number of moving parts involved. But don’t panic. We’re here to help prepare you to put your best foot forward. (more…)
Continue ReadingB2B Myth of the Week: LinkedIn Is Just for New Hires
by MGB2B
The Myth: LinkedIn Is Just for New Hires
The Truth: LinkedIn Can Generate Leads and Position Your Brand as a Thought Leader
LinkedIn’s abilities go far past finding new hires, and B2B brands should begin to use it more effectively. What you may not know is that LinkedIn can help generate leads and position your brand as a thought leader within your industry. According to the Content Marketing Institute, 97% of B2B marketers use LinkedIn for content marketing. LinkedIn has proven itself to be more than a networking platform, especially for B2B marketers. Visitors aren’t only looking for job listings. In fact, most of them are looking at content to help them improve at their jobs. So if you want to be a step ahead of competitors, LinkedIn is a good place to start.
Here Are 3 Ways B2B Brands Can Use LinkedIn More Effectively:
- Be Active in Industry Groups. LinkedIn is a great platform to target people and companies based on industry. It allows your company to connect with people who have similar interests. This makes finding people who might be interested in your product easier. LinkedIn offers a variety of groups and ranks them based on activity. Find a relevant and active group to join and get involved with others. Joining an active group is ideal because more people will interact with your posts. It’s important to be active in the groups that you join. Being a part of groups that are relevant to your industry will help your company form relationships that can transform into leads and customers.
- Become a Thought Leader. Thought leadership is a valuable asset because it gives your brand authority within your industry. If you’re a thought leader, people will be more likely to trust your company and the information you share. Most people will base their first impression on of your company profile, so make sure that it’s engaging and reflects your brand’s unique qualities. Develop a memorable headline that shows people why they should want to do business with you. Get involved in existing conversations and start some of your own. Share relevant and valuable information. And most important – create some of your own. Creating content and sharing it on LinkedIn not only allows you to establish your brand as a thought leader, but also drives users to your website.
- Generate Leads with Sponsored Content. In 2017 LinkedIn introduced a feature called Lead Gen Forms. When used with the platform’s Sponsored Content program, the quality of leads and ease of capturing them increases tremendously. Personal information is pre-filled because it comes from the member’s LinkedIn Profile, so the data is reliable. Plus, Lead Gen Forms make it easy to track and calculate your ROI. LinkedIn makes advertising to the right prospects simple, accurate, and highly targeted.
B2B Marketers often overlook how useful LinkedIn can be to their brand. Just being on LinkedIn is important, but when used correctly, it can open up a wealth of opportunities. With over 500 million members to interact and engage with, generating highly qualified leads might be easier than you think.
Continue ReadingB2B Myth of the Week: Facebook Advertising Isn’t Worth the Money
by MGB2B
The Myth: B2B Facebook Advertising Does Not Pay Off
The Reality: Facebook Advertising Is Highly Effective for B2B Brands
Facebook is one of today’s top advertising platforms – not just for B2C, but for B2B brands, too. It is cost-efficient and easy to operate. While you may only think of Facebook as something you experience on a personal level, B2B marketers have found Facebook to be one of the top social media platforms for ROI.
Utilizing B2B Facebook advertising is much different than simply waiting for your Facebook page to grow organically. A company’s Facebook presence is important for keeping your core users informed and up-to-date. But ads can help you generate new leads and bring them into the sales funnel.
Here Are the Key Benefits of B2B Facebook Advertising:
- Advanced Targeting Options. Facebook is one of the only platforms that offers in-depth, advanced target marketing. Aside from basic distinguishes like age, gender, and geography, allows you to focus on things like interest, education level, job title, and even current workplace. This allows B2B marketers to target those who are less likely to be tire kickers and more likely to be high-quality prospects.
- Lead Generation. While having a Facebook presence on its own is important, running ads actually attracts new leads. And with the level of targeting mentioned above, they are more likely to be qualified leads. A CEO or decision-maker might be on their personal Facebook page and notice your ad, targeted specifically at their job title in their industry. If you catch them at the right moment with the right message or content offer, you’ll have a new lead in your sales funnel.
- Facebook Keeps Improving for B2B. As Facebook gets older, it gets more sophisticated. Their offering of Lead Ads gives B2B marketers even more tools to follow up with prospects who show interest. It will be interesting to see what else they roll out in 2018.
When done right, B2B Facebook advertising can be just the shot in the arm your social media strategy needs. Make it a focal point in your next social campaign, and let the opportunities speak for themselves.
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