B2B Myth of the Week: LinkedIn Is Just for New Hires
by MGB2B
The Myth: LinkedIn Is Just for New Hires
The Truth: LinkedIn Can Generate Leads and Position Your Brand as a Thought Leader
LinkedIn’s abilities go far past finding new hires, and B2B brands should begin to use it more effectively. What you may not know is that LinkedIn can help generate leads and position your brand as a thought leader within your industry. According to the Content Marketing Institute, 97% of B2B marketers use LinkedIn for content marketing. LinkedIn has proven itself to be more than a networking platform, especially for B2B marketers. Visitors aren’t only looking for job listings. In fact, most of them are looking at content to help them improve at their jobs. So if you want to be a step ahead of competitors, LinkedIn is a good place to start.
Here Are 3 Ways B2B Brands Can Use LinkedIn More Effectively:
- Be Active in Industry Groups. LinkedIn is a great platform to target people and companies based on industry. It allows your company to connect with people who have similar interests. This makes finding people who might be interested in your product easier. LinkedIn offers a variety of groups and ranks them based on activity. Find a relevant and active group to join and get involved with others. Joining an active group is ideal because more people will interact with your posts. It’s important to be active in the groups that you join. Being a part of groups that are relevant to your industry will help your company form relationships that can transform into leads and customers.
- Become a Thought Leader. Thought leadership is a valuable asset because it gives your brand authority within your industry. If you’re a thought leader, people will be more likely to trust your company and the information you share. Most people will base their first impression on of your company profile, so make sure that it’s engaging and reflects your brand’s unique qualities. Develop a memorable headline that shows people why they should want to do business with you. Get involved in existing conversations and start some of your own. Share relevant and valuable information. And most important – create some of your own. Creating content and sharing it on LinkedIn not only allows you to establish your brand as a thought leader, but also drives users to your website.
- Generate Leads with Sponsored Content. In 2017 LinkedIn introduced a feature called Lead Gen Forms. When used with the platform’s Sponsored Content program, the quality of leads and ease of capturing them increases tremendously. Personal information is pre-filled because it comes from the member’s LinkedIn Profile, so the data is reliable. Plus, Lead Gen Forms make it easy to track and calculate your ROI. LinkedIn makes advertising to the right prospects simple, accurate, and highly targeted.
B2B Marketers often overlook how useful LinkedIn can be to their brand. Just being on LinkedIn is important, but when used correctly, it can open up a wealth of opportunities. With over 500 million members to interact and engage with, generating highly qualified leads might be easier than you think.
Tags: B2B marketing, lead gen forms, lead generation, linkedin is just for new hires, linkiedin sponsored content, social media advice