Create B2B Emails that Stand Out
by MGB2B
As we all know by now, a consistent email campaign should be a part of your marketing mix. But, just sending out a hodgepodge of information or sporadic news items is not enough. You need to craft not only a smart message, but one that looks professional as well. Below are the top 3 tips for creating effective B2B email marketing campaigns that are bound to stand out.
Continue ReadingGenerating Content that Creates Daily Relevancy for Your B2B Brand
by MGB2B
Whether populating stories for a company blog, updating the news and events section of a website, or executing a social media strategy – most businesses understand the importance of content generation in today’s marketing mix.
But for many, especially those in the B2B world, it often seems impossible to keep the content funnel full. You don’t have a new product coming out until next year. Trade show season doesn’t start for another three months. There’s a hiring freeze. So there’s nothing to talk about, right? Wrong.
Continue ReadingIs Your Trade Show Social Media Strategy a Boon or a Burden?
by MGB2B
You can’t attend or exhibit at a trade show today without running into countless social media promotions. From the event’s app to each booth’s unique hashtag, the trend is everywhere. Launching your own trade show social media strategy can be daunting with so much noise already occupying the space, but when organized and executed properly, your efforts can be a boon to your business rather than a burden to your booth staff. Before you get started, here are a few questions to ask your team.
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