5 Critical Questions for Commercial Construction Websites
by MGB2B
If you own a commercial construction company, you no doubt realize the importance of having a website. You know you need a place to drive prospects so they can see your work, what services you offer, and hopefully ask you for an estimate. But not all commercial construction website design is created equal – and it’s more important than ever that your website stands out against your competitors’.
Here are 5 critical questions to ask of your Commercial Construction website to ensure that it is as effective as possible:
Continue ReadingB2B Publishers: What’s Profitable for Them is Profitable for You
by MGB2B
While it may not always seem like it when you are in the midst of your media negotiations, B2B publishers and B2B marketers have a very symbiotic relationship – what’s profitable for them is often profitable for you. That’s because like you, legitimate publishers stay on top of industry trends and work to keep their customers satisfied. Finding the right B2B publication for your brand means searching for publishers who think like you do. Here is where smart B2B publishing partners can provide value:
Continue ReadingWhat Lighting Manufacturers Need to Know Before Expanding into New Verticals
by MGB2B
When you’ve been targeting one audience for a few years, or maybe even a few decades, trying to figure out how to pursue new verticals (think architects, lighting designers, contractors, commercial facility managers) can be daunting. You need to figure out not only where to reach them, but what message(s) will resonate with them. This is not something you want to guess at.
How Lighting Manufacturers Can Expand
So how do you figure out the right message, and what’s the best way to deliver it?
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