Blogs for B2B Brands Are No Longer Optional
As your B2B brand continues to grow its online presence, you’ll probably be looking for other digital marketing opportunities. If you’ve already taken the steps to ensure your website doesn’t suck, consider yourself ahead of the game. But it doesn’t end there. For most B2B brands, the purpose of their website is to bring in new clients. Whether it’s by providing them with information on the company’s services, or allowing customers to purchase products directly, the ultimate goal of the website is to drive new business. Blogs for B2B brands can play a crucial roll in this as well.
Source: WebDAM.com, 2014
Blogs are one of the top lead generation tools for B2B brands. In 2013, B2B companies that maintained a blog increased their monthly leads by 67%, and by posting 3-4 times per week, saw five times more web traffic. What’s obvious here is that if you aren’t blogging, you should be. Still not convinced? Here are 4 reasons to suck it up and start writing:
Continue ReadingCreate B2B Emails that Stand Out
by MGB2B
As we all know by now, a consistent email campaign should be a part of your marketing mix. But, just sending out a hodgepodge of information or sporadic news items is not enough. You need to craft not only a smart message, but one that looks professional as well. Below are the top 3 tips for creating effective B2B email marketing campaigns that are bound to stand out.
Continue ReadingGenerating Content that Creates Daily Relevancy for Your B2B Brand
by MGB2B
Whether populating stories for a company blog, updating the news and events section of a website, or executing a social media strategy – most businesses understand the importance of content generation in today’s marketing mix.
But for many, especially those in the B2B world, it often seems impossible to keep the content funnel full. You don’t have a new product coming out until next year. Trade show season doesn’t start for another three months. There’s a hiring freeze. So there’s nothing to talk about, right? Wrong.
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