What Every HVAC Company Needs to Know About Email
by MGB2B
Email Programs for HVAC Companies – Are You Doing It Right?
As the owner of an HVAC company, you may already have an email program in place for your marketing outreach. The question is: what can you do to make it work better? Here’s a checklist of the most important email marketing improvements for HVAC companies to take into consideration:
Continue ReadingMarketing Beyond the Reps to Reach Commercial Lighting Decision Makers
by MGB2B
FreeImages.com/Balazs Irimias
Commercial lighting manufacturers have a long history of selling their products through lighting reps. Often, these are independent reps that are also selling products from other brands. This sometimes takes control away from the manufacturer when it comes to how their brand is perceived, which is why it’s important that manufacturers create their own connections with commercial lighting decision makers.
This can be a difficult task, however, because the lighting specifying process can be long and complex, potentially touched by many different people along the way. Commercial lighting manufacturers that can identify and understand the best ways to market to these diverse audiences will have greater success than those relying solely on lighting reps. If you’re thinking about taking control of your lighting brand’s message, here are a few good target audiences to start with:
Continue ReadingAll I Really Need to Know I Learned by Getting a D in Economics
by MGB2B
Now several years out of college, the D grade I received (and wholly deserved) from my Economics 101 course stings far less, and the few lessons that managed to stick have proven quite useful. In fact, the three things I still remember from those grueling 50-minute installments have translated into some useful B2B social media advertising tips:
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