Mascola B2B Marketing Blog, B2B Advertising Agency
All posts by MGB2B

Thinking of Joining a New Social Media Channel in 2016? Ask Yourself These Questions First.

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joining a new social media channelLinkedIn. Twitter. Facebook. Instagram. Snapchat. Some social media channels are thriving, some are exploding exponentially, and others are dying slow and painful deaths (ahem, Google+). If you already have a few of these under your belt, you might be thinking about joining a new social media channel. But before you jump in with both feet, make sure you’re ready to handle another channel by asking yourself these four important questions:

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5 Critical Questions for Commercial Construction Websites

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commercial construction website designIf you own a commercial construction company, you no doubt realize the importance of having a website. You know you need a place to drive prospects so they can see your work, what services you offer, and hopefully ask you for an estimate. But not all commercial construction website design is created equal – and it’s more important than ever that your website stands out against your competitors’.

Here are 5 critical questions to ask of your Commercial Construction website to ensure that it is as effective as possible:

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B2B Publishers: What’s Profitable for Them is Profitable for You

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finding the right b2b publication

While it may not always seem like it when you are in the midst of your media negotiations, B2B publishers and B2B marketers have a very symbiotic relationship – what’s profitable for them is often profitable for you. That’s because like you, legitimate publishers stay on top of industry trends and work to keep their customers satisfied. Finding the right B2B publication for your brand means searching for publishers who think like you do. Here is where smart B2B publishing partners can provide value:

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