What Manufacturers Absolutely Should Not Leave Out of Their Marketing Plans
by MGB2B
Marketing Plans can take many forms – it usually depends on who’s writing them. If you have an experienced Marketing Director or an ad agency putting one together for you, it’s likely a very strategic, soup-to-nuts document. If a Sales Director is in charge, it might be more focused on getting the sales team what they need. A Communications Director might just build a glorified media plan. Regardless of who is at the helm, there are certain things that are often overlooked.
You can get a leg up on the competition by making sure you have these key ingredients in your plan:
Continue ReadingAn Ode to B2B Brand Messages
by MGB2B
Oh B2B brands and your fancy words
Like innovative, advanced, and precision.
Do you specialize in multiple things
Or can you actually make a decision?
Are your solutions custom, quality,
Performance, or integrated?
I’m afraid that (regardless), if this is the case
Your tagline is surely ill-fated.
Continue ReadingHow Social Media Can Increase Your Chances at Winning the Bid
by MGB2B
A young go-getter applies to join your commercial construction company’s management team. What is the first thing you do after scanning his resume? You’re probably going to look him up online, maybe check out his social media profiles. After all, what he posts publicly can be a good indication of his interests and how he’ll conduct himself on the job.
When you submit a bid, your potential customers are probably doing some research of their own. They’ll visit your social media pages, browse your website, and they might even go a step further and research you, the company’s leadership.
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