An Ode to B2B Brand Messages

by MGB2B

b2b brand messaging

 

 

 

 

 

 

 

 

 

 

 

 

 

Oh B2B brands and your fancy words

Like innovative, advanced, and precision.

Do you specialize in multiple things

Or can you actually make a decision?

 

Are your solutions custom, quality,

Performance, or integrated?

I’m afraid that (regardless), if this is the case

Your tagline is surely ill-fated.

Destined to be looked over,

Surpassed (and even worse, forgotten).

But how can this be? You’re a leader, a master.

It’s the competition that’s rotten.

 

Fear not, B2B brand

For the same exact fate more than likely awaits your rival

And if you change today, you see

You can increase your chance of survival.

 

Just forget about the excellence

That you’ve boasted since 1907.

Send all those crazy, fancy words

Straight up to Tagline Heaven.

 

Take a step back, and think long and hard

On the message you’d like to deliver.

When you find the right words, you’ll know that they’re right

For your rivals, with envy, will quiver.

 

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