Are You Doing Email Segmentation The Right Way?
by MGB2B
A lot of people think that the timing of your email is the most important factor to consider in B2B email marketing. And yes, timing is important. But there’s something that is even more important for both boosting your open rates and CTR, and lowering your unsubscribes and abuse reports: segmentation.
If you’re not already segmenting your email lists, it’s something you should look into as soon as possible. According to stats recently released by Mail Chimp, segmented campaigns have on average a 10.33% higher unique open rate. And clicks? Those are 62.81% higher. That’s pretty mind-blowing. If you’re anything like your competitors, that’s all the encouragement you need (most marketers cite increasing subscriber engagement as their number one priority in 2016 and improving segmentation as their second).
But for those of you who are saying, “I get it, I get it. I do this stuff already – you don’t have to tell me,” I ask you this: HOW are you segmenting? There’s more than one way to do it. And each one you add to the list can make your email campaigns more and more effective.
Continue Reading4 Ways to Improve B2B Twitter Ads (While They’re Running)
by MGB2B
This is the first part in an ongoing series about improving B2B social media advertising campaigns on the go. Follow us on Twitter and LinkedIn to read the latest installments, and more from Mascola B2B Marketing.
How to Improve B2B Twitter Ads Without Pausing Your Campaign
We have talked about several ways to use social media advertising to learn more about your target audiences and how to use that information to better reach those audiences online. That is all well and good when you are initially building your social media ads, but what about once the ads are launched? Good news: social media ads are not “set-it-and-forget-it” tools. They can be updated during campaigns, and we are going to start with how to improve B2B Twitter ads while they’re running.
Continue ReadingCreating Effective Videos for Commercial Construction Companies
by MGB2B
As I explained in an earlier post about how to successfully create a video project, the cost of creating quality commercial construction marketing videos has been getting lower and lower. With the release of products like the GoPro, personal drones, and high-def filming capabilities on Digital SLR cameras, your commercial construction videos can be created more efficiently by your marketing partner and their internal / external resources.
I’ll also restate that when I say video, the end result does not have to be a 30- or 60-second commercial that has a costly media buy associated with it. Videos can live in lots of different places. If you are the marketing manager for a commercial construction company, the best place for a video to live is on your website so you can drive potential customers to it and help them discover more about your company as a whole.
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