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B2B Monday Myth: It’s Okay to Work a Little on Labor Day

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history of labor day

 

The Myth: It’s Okay to Work a Little on Labor Day

The Truth: Labor Day’s True Meaning Might Change Your Mind

It’s okay to research a few prospects on Labor Day, right? Maybe check up on the competition in between beers and burgers? Well sure, you’re a grown-up – you can do whatever you like on Labor Day.

But when you learn about the history of the holiday, you may give it a second thought. When Labor Day was established back in 1894, working conditions were far worse than almost anything you could imagine today. 12-hour days and 7-day weeks were the norm, small children were put to work in factories, and many workplaces were unsafe and unsanitary, putting workers in danger on a daily basis.

As labor unions became more prominent, they held rallies and strikes to protest these awful conditions. The events often ended in violence, with both workers and policemen losing their lives in the fray. After things got out of hand following an organized boycott of Pullman railway cars, and 12 people were killed in the resulting riots, Congress made Labor Day a legal holiday, memorializing those who gave their lives in the name of workers’ rights and honoring those who toiled day in and day out in order to make an honest living. It was a decision that paved the way for many improvements to the work experience in the coming  years.

The best way to pay homage to those who sacrificed their lives is to stop and reflect on the day that was created to relieve the plight of the American worker. So put down your laptop and raise your glass. Your competitors and prospects? They’ll still be there waiting for you on Tuesday morning.

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5 Ways Smart B2B Marketers Prepare for Q4

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b2b marketing plan for Q4 2016We’re officially into September, and while the long Labor Day Weekend beckons, there are a few things smart B2B marketers should do before closing up shop. Check these off your list so you can sit back, relax, and confidently march toward Q4.

Here are 5 smart ways to kick your B2B marketing plan for Q4 2016 into high gear:

  1. Follow these 8 steps to find your brand’s voice.
  2. Try AdRoll Call and Callout extensions to connect with your audience through search.
  3. Use this trick to create more effective B2B ads.
  4. Perfect your B2B email segmentation strategy.
  5. Make your social media content more effective.
  6. BONUS: Don’t fall victim to these common B2B marketing myths.

Before you know it, Q4 will be here in full force. Make sure you’re ready by following the advice above. Looking for more? Mascola B2B Marketing has been helping businesses succeed since 1987. Drop us a line to see how we can help you grow in Q4 and beyond!

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B2B Monday Myth: B2B Buyers Don’t Read Reviews

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b2b product reviewsThe Myth: B2B buyers don’t read product reviews.

The Truth: Reviews are an important part of the B2B buying process.

Whether choosing between restaurants or the right brand of jeans to buy, you have probably consulted a review site at some point before making a purchase decision. As a buyer of consumer products and services, there are plenty of review sites at your disposal. The same is true for B2B buyers. The use of review sites during the B2B purchase process is on the rise. When evaluating a list of vendors, 55% of buyers said that B2B product reviews are critical to their final decision. The same study reported that B2B buyers are increasingly relying on feedback from their peers and colleagues when making purchase decisions. In fact, the percentage of B2B buyers who identified peers and colleagues important resources more than doubled from last year. How can you make these trends work for your company?

Here are 3 ways to earn more B2B product reviews, and make them work for you:

  1. Make the review process easy. Coming out of a positive buying experience, most customers would be happy to provide a good review of your product(s) and company. But if they can’t figure out where to post a review, or if your own built-in review portal is not user friendly, you could lose out on valuable insights that could lead to more sales. Toward the end of the purchase process, let your customers know where they can review their experiences, whether it’s on an outside platform like VendOp or on your own site.
  2. Respond to reviews right away. Whether positive or negative, reviews deserve acknowledgement. Responding to B2B product reviews within a day of when they are posted is a good way to not only preserve (or mend) customer relationships, but it can also create good experiences that your buyers can share with peers and colleagues. Plus, if your comments are published publicly, others may be encouraged  to provide feedback, knowing that you are listening.
  3. Highlight reviews on your website. Your customers and prospects are actively looking for reviews as they evaluate possible vendors. Make your reviews easy to find by adding them to your website, and refreshing them when possible. In essence, these are mini-case studies that can both help your prospects with the decision making process and recognize your customers.

For more tips on making B2B reviews work for you, check out this post. Happy Monday!

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