Does Your Manufacturing Company Need a Tiered Social Media Presence?
by MGB2B
Like the manufacturing industry itself, individual manufacturers can be incredibly varied. Some companies serve four, five, six or more different markets simultaneously. Others create materials that go into all umpteen stages of a product’s final assembly. With all of these roles under a manufacturer’s belt, maintaining a single Twitter feed, Facebook page, YouTube channel, or other social media channel across the entire company might not make sense. So how do you know if you need multiple accounts?
Here are 4 scenarios where a tiered social media strategy for manufacturers makes sense:
Continue ReadingThinking of Joining a New Social Media Channel in 2016? Ask Yourself These Questions First.
by MGB2B
LinkedIn. Twitter. Facebook. Instagram. Snapchat. Some social media channels are thriving, some are exploding exponentially, and others are dying slow and painful deaths (ahem, Google+). If you already have a few of these under your belt, you might be thinking about joining a new social media channel. But before you jump in with both feet, make sure you’re ready to handle another channel by asking yourself these four important questions: