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Why You Need Video and How to Do It Right

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b2b video marketing strategy

For the longest time in marketing and advertising, the term ‘video’ was associated with a 30- or 60-second commercial, and even more so, with a high price tag. All video was expensive to create and very expensive to place. This is no longer the case, and it hasn’t been for a while.

If you haven’t already been making use of video on your website or as a part of your marketing mix, you are missing out. The reality is, people like to watch rather than read. According to a recent survey by Google, 70% of B2B buyers and researchers use video throughout the decision-making process. For a B2B company, a video can be a great way to demonstrate how your product is used, show off your beautiful facility, create a series of knowledge-sharing interviews, or anything that speaks to how your company can help potential partners.

While the cost of entry has gone way down, you definitely should not change the process. A well-executed video still follows three major steps: Storyboard, Shoot, and Edit.

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