5 Simple Tips to Make Your B2B Content More Effective on Social Media
by MGB2B
With 88% of B2B organizations using content marketing, and social media content accounting for 92% of their efforts, it is clear that business leaders have accepted that content is king. But simply creating content is not enough – it has to be high quality, properly planned, and well-distributed to be effective. Here are 5 tips to help you create and distribute effective B2B content on social media.
Tip #1: Set Realistic and Stretch Goals
When you are in the strategic planning phase, the goals you set determine how effective your program will be. For B2B manufacturers, setting goals requires envisioning good end results – in a nutshell, leads. The B2B sales cycle is notoriously long and goes through many different stages, from identifying opportunities to sharing resources that your different verticals will find valuable, and, eventually making a sale. Months can pass between these stages, so you need to set realistic goals on how many leads you can generate and convert based on your organization’s typical leads influx and any changes you’ll be making to your content distribution program. Raising your numbers slightly to establish stretch goals will help motivate all members of your team – whether they are connected to your content creation efforts or not – to keep a lookout for growth opportunities.
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