Content Marketing is Not Enough, Especially for B2B
by MGB2B
Ask yourself this question: Can your brand exist solely from sales to the people on your current content marketing list?
If you answered yes, consider that the majority of people on your list are not going to lead to a sale. And there’s nothing wrong with that. Content marketing works, and today, it’s an essential part of marketing that all brands should have in their mix. I’m not saying you should abandon it.
But a recent study showed that while most B2B brands devote about 20% of their marketing budgets to content marketing (a pretty smart allocation, especially if your brand is not well known), there are a significant amount who have upped that amount to 40% or more.
Continue ReadingWhat B2B Marketers and UHNW Marketers Can Learn from Each Other
by MGB2B
I recently read an article on Forbes called Marketing to the Super-Rich that advised brands to be thought leaders in their categories and to target influencers of UHNW consumers like wealth managers or their family office.
This got me to thinking about how a lot of tactics for targeting the ultra-wealthy are similar to those one might employ in a B2B marketing strategy.
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