Is That Really the Best Time to Send B2B Emails?
by MGB2B
As B2B marketers we ask ourselves this question all the time. What’s the best day of the week? The best time of day? What are my odds?
If you do a search online, you’ll find hundreds of answers and lots of variation among them. Companies like Mail Chimp have charts galore on when people send emails. Some say your best bet is on a Tuesday. Others say Monday at 9am.
The reality is, if you’re looking at charts that show when people open their emails, the difference between Monday, Tuesday, and pretty much any other weekday (even Friday) is minimal. In fact, Fridays tend to have higher open rates, generally speaking, than Monday, Wednesday or Thursday.
Continue Reading5 Must-Have Marketing Tools for Commercial Real Estate Developers and Brokers
by MGB2B
Despite any potential setbacks, the future is still looking bright for commercial real estate. For developers and brokers who are mastering the latest technology, the future will likely look even brighter.
Of course, in this day and age, tech can cover many things – from mobile-friendly websites to sophisticated apps. Here are 5 basic tools that commercial brokers and developers can use to up their marketing game.
Continue ReadingMarketing Beyond the Reps to Reach Commercial Lighting Decision Makers
by MGB2B
FreeImages.com/Balazs Irimias
Commercial lighting manufacturers have a long history of selling their products through lighting reps. Often, these are independent reps that are also selling products from other brands. This sometimes takes control away from the manufacturer when it comes to how their brand is perceived, which is why it’s important that manufacturers create their own connections with commercial lighting decision makers.
This can be a difficult task, however, because the lighting specifying process can be long and complex, potentially touched by many different people along the way. Commercial lighting manufacturers that can identify and understand the best ways to market to these diverse audiences will have greater success than those relying solely on lighting reps. If you’re thinking about taking control of your lighting brand’s message, here are a few good target audiences to start with:
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