Mascola B2B Marketing Blog, B2B Advertising Agency
All posts by MGB2B

A Six-Point Checklist for Rebranding Your Company Online

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rebranding your company online

So you’ve decided to rebrand your company – to change the name, logo, look, and feel. Maybe your old name is dated. Or you’ve just become CEO and you’ve been itching to change the brand for years. Maybe the competitive field has widened or changed, and you need to differentiate your brand more than you did when the company first launched.

Whatever the reason, once you’ve narrowed your list of new company names down to your final 3, here’s a six-point checklist of what you need to find out before rebranding your company online.

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Why Brands Still Need Trade Publications in B2B Marketing

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It seems like everywhere you look today, another form of media is declared “dead,” made obsolete by the changing content consumption landscape. While content delivery is unquestionably evolving, traditional staples like trade publications in B2B marketing are not to be abandoned. Here’s why:

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B2B: The Red-Headed Stepchild Deserves More Respect

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Whether you’re marketing to both consumers and other businesses or just the latter, you need to put as much thought and creativity into your marketing as you would if you were just a B2C brand.

Here are the Top 5 ways brands disrespect their B2B customers (and themselves):

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