[INFOGRAPHIC] Total Manufacturing Output by State (U.S.A)
by MGB2B
According to the Institute for Supply Management, a trade group of purchasing managers, manufacturing is on the rise in the United States for the first time since February. Experts believe the increase is a result of new orders, coupled with an overall increase in hiring.
Here is a look at a breakdown of total manufacturing output by state (U.S.A.):
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Continue ReadingAre You Socializing Your PR Efforts?
by MGB2B
As you probably know by now, the lines between public relations and social media have blurred beyond distinction. PR and social media strategies for manufacturers can no longer be approached separately, but rather as two sides of the same coin. While many B2B companies are integrating their PR efforts into their social media content, they’re often just skimming the surface of what could be a truly cohesive program. Here are 3 ways to “socialize” your PR efforts:
[INFOGRAPHIC] Mobile-Friendly Websites for Manufacturers: The Time is Now
by MGB2B
Tablets, smartphones and other mobile devices have shifted the way in which potential customers find and interact with brands online. Now, the biggest name in the search engine game is taking that shift to the next level. In April 2015, Google implemented a change to its algorithm (commonly referred to as “Mobilegeddon”) which places much greater emphasis on whether or not a website is “mobile-friendly”. Basically, it means that if a website is not deemed mobile-friendly, it will not rank well on mobile-based search results. Since mobile usage is continuing to grow at a rapid pace (in 2014, it equaled desktop usage for the first time), this could spell trouble for companies whose websites are behind the times.
To see just how much this change could impact local B2B marketers, we took a closer look at the web presence for a number of manufacturing companies here in Connecticut. Our goal was to see how many mobile-friendly websites for manufacturers existed in the local landscape, as a bellwether for regional and potentially national trends. Using a sample set of 400 Connecticut-based manufacturing companies, we tested the URL for each company using Google’s Mobile-Friendly Test tool; the results were shocking.
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