6 Website Tips for Manufacturers
by MGB2B
Plastic and steel and adhesive compounds are not sexy. But that doesn’t mean they can’t look and sound their best on your website. It may take a little work, but it will be worth it. Your website is, in essence, your brand, which means it needs to be working as hard as possible.
My colleague, Vin DiGioia, wrote a few weeks ago about the strategy needed to build a website that doesn’t suck. Once you have a solid strategy in place, the design and copy need to carry it through. Here are 6 website tips for manufacturers to get the writing and design right.
Continue ReadingHow to Evaluate B2B Lead Generation Media Opportunities
by MGB2B
When it comes to getting fresh leads in the pipeline, B2B media outlets can be a great resource. Whether it’s webinars, white papers, email blasts, or something completely different, the media publishers are staffed to provide relevant content to their readers. These types of executions can help increase brand awareness, establish thought leadership, and generate qualified sales leads. However, they are often much more expensive than running a print or banner ad, so making the wrong choice can really cost you. Here are some tips on how to effectively evaluate B2B lead generation media opportunities.
Continue ReadingDo Your Blog Posts Pass “The Blog Test”?
by MGB2B
If you’ve been doing your homework, you know that B2B blogs are a must. A few weeks ago, my colleague Kevin Rodriguez went over why you need to have a blog. I’m going to tell you how to write posts. Or at least how to evaluate them.
So you’ve finished writing your post. You’ve spent time molding it into what you believe is a gem of an article, and you’re ready to hit Publish. Don’t. First, take what I like to call The Blog Test, by asking yourself these five questions:
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