White Paper: Tales of B2B Marketing Terror
by MGB2B
Halloween is upon us, and all matter of things that go bump in the night are emerging from their ghastly tombs. But the most frightening creatures of all cannot be found haunting your neighborhood or creeping under your bed. They lurk in these five tales of B2B marketing woe, sure to frighten even the bravest of marketers. But never fear, dear reader, for inside this white paper you will also find B2B marketing strategies that can save you from our subjects’ terrible fates…if you dare to open it.
Leave the lights on and Download the Tales of B2B Marketing Terror, just in time for Halloween.
Continue ReadingIs That Really the Best Time to Send B2B Emails?
by MGB2B
As B2B marketers we ask ourselves this question all the time. What’s the best day of the week? The best time of day? What are my odds?
If you do a search online, you’ll find hundreds of answers and lots of variation among them. Companies like Mail Chimp have charts galore on when people send emails. Some say your best bet is on a Tuesday. Others say Monday at 9am.
The reality is, if you’re looking at charts that show when people open their emails, the difference between Monday, Tuesday, and pretty much any other weekday (even Friday) is minimal. In fact, Fridays tend to have higher open rates, generally speaking, than Monday, Wednesday or Thursday.
Continue ReadingLeave Big Brands in the Dust: Effective Social Media Strategies for HVAC Manufacturers
by MGB2B
Across most B2B industries in the U.S., the big nationwide players dominate when it comes to brand awareness. HVAC manufacturers are no exception, with brands like Trane and Lennox generating instant recognition while small to medium size companies rarely ring a bell outside their states or regions. All of this emphasis on big brands can seem discouraging, but smaller manufacturers hold a big advantage over the big players: social media.
You may have just rolled your eyes or even laughed out loud. How can small manufacturers stack up to the big guys on social media? After all, the two aforementioned brands have a combined following of over 217,000 on Facebook alone. True, and the majority of small companies will not reach those numbers. But their more modest followings likely contain a whole lot more valuable connections and leads, and a smart social media strategy can help draw them out.
Here are three effective social media strategies for HVAC manufacturers that will leave the big brands in the dust:
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