How to Reverse the Curse of Vanishing Leads
by MGB2B
Don’t Be Unlucky This Friday the 13th – Learn How to Get More B2B Leads
Friday the 13th is but a few days away, but that doesn’t mean you have to be one of the unlucky souls who cowers in fear over your company’s B2B marketing challenges. Some marketing magic (white hat, only) might be all you need to reverse the curse, and get more B2B leads flowing through your doors.
The first in a series of bone-chilling B2B Marketing Tales, here’s the story of Dan, whose leads were mysteriously disappearing. Be sure to scroll to the end for advice on keeping the leads coming in instead of watching them evaporate into thin air.
Continue ReadingThe B2B Sales Brochure Is Not Dead
by MGB2B
Like everything else in the world of marketing, a lot has changed for B2B companies since the advent of the Internet and email communication. A LOT. But the next time you hear someone say that sales brochures for your company should disappear completely in this age of marketing technology, take it with a grain of salt. B2B sales brochures are still extremely useful tools; you simply need fewer physical copies today, and the ones that you do print need to work harder than ever.
Here are three recommendations for creative B2B sales brochures:
Continue ReadingMobile vs. Desktop: Which Screens Reach B2B Customers?
by MGB2B
When considering your B2B digital marketing strategy for 2016, it’s important to think about which screens reach your customers and when. The hot topic this year was Mobile vs. Desktop, the debate centering around the incredible growth of mobile, and rightly so with usage finally surpassing desktop and the unfurling of Google’s Mobilegeddon. But it is important to understand the usage habits of your specific B2B audience in order to make the right choices in your marketing program.
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