Free Tools for Curating B2B Social Media Content
by MGB2B
There’s no question of whether or not your B2B company needs to be on Social Media. Your customers and prospects are finding compelling social media content from trusted industry resources and – eek! – your competitors. How can you keep pace and provide relevant B2B social media content?
B2B Brands: What You’re Missing By Not Being on Instagram
by MGB2B
According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends, B2B brands are very likely to distribute content on social media sites like LinkedIn and Twitter (and with good reason – the audiences are usually there, ready to devour). Instagram, on the other hand, is only used by 29% of B2B Marketers, a distant 7th place in terms of B2B social media usage.
What you and other B2B brands may not realize, is that your target audiences are just as hungry for visual content as they are for words, particularly if you’re offering up some great Aerospace or Engineering fodder.
Continue ReadingHow to Outline an HVAC Social Media Content Calendar
by MGB2B
As an HVAC manufacturer, the success of your business depends on calendars. They determine your employees’ schedules, the demand for your seasonal products, and the needs of your customers – and their customers. Calendars keep your company running smoothly, and they can do the same for your social media program. Creating a detailed content calendar, complete with months’ worth of updates all scheduled for the optimal times to post on each channel, is a big undertaking. But it all starts with an outline that you can easily create in less than one hour. Here are 3 steps to outlining an HVAC social media content calendar: