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4 Ways to Share Commercial Construction Case Studies on Social Media

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commercial construction case studies on social media

Heading into 2016, social media is more important than ever to your marketing strategy. In addition to being a valuable lead generation tool, social media is a great way to showcase your work and gain referrals. Make it easy for past customers to refer your company to their contacts by sharing your commercial construction case studies on social media. Not only does this offer a way to repurpose your existing content, but it’s also mutually beneficial to you and the client featured, highlighting your work and generating brand awareness for your customer.

Before sharing your case studies on social media, decide which channels and formats are the best fit (something you should consider with all of your content). For example, a long PDF would not be well-suited to a Facebook post, and a photo album without captions wouldn’t work on LinkedIn. With that in mind, here are four creative ways to share your commercial construction case studies on social media.

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3 Ways to Optimize LinkedIn Ads for B2B Lead Generation

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linkedin ads for b2b lead generation

One of the biggest challenges in B2B marketing is generating valuable leads. A quick Google search for “lead generation” pulls up hundreds of articles filled with tips, tricks, and best practices for uncovering potential business. Many of these posts, however, leave out one of the most useful B2B lead generation tools out there: LinkedIn.

LinkedIn consistently ranks highest among social media platforms for its B2B lead generation value. Its user base boasts the greatest number of professionals, the largest percentage of decision-makers, and the highest per capita income per user. The problem is, many B2B companies are just skimming the surface when it comes to targeting those users, rather than harnessing LinkedIn’s full potential.

Here are three ways you can optimize your LinkedIn ads for B2B lead generation:

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Are You Tapping Into Online Communities for B2B Lead Generation?

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In the late 1970’s, the first messages were exchanged on an early online bulletin board and voilà — social media was born. The term may not have been coined quite yet, and a couple decades of evolution were still required to produce what we now refer to as ‘social media channels,’ but the framework was there.

This structure of communication and exchanging ideas is still the heart of a successful social media network, but mainstream channels like Facebook, Twitter, and even LinkedIn do not hold all the answers for B2B marketers. Generating highly-targeted, lead-focused conversations online sometimes means moving off the beaten path of likes and follows and into the world of niche communities. An article from Clickz.com uncovered several such platforms, with discussions ranging from craft brewed beer to challenges facing oil and gasoline rig professionals. These communities are ideal incubators for B2B lead generation.

Why invest time (and potentially dollars) in these vertical sites? Here are 3 good reasons:

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