![\"Google\u2019s](\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2022\/08\/google-cookies-marketing-manufacturers.gif\")
<\/p>\n<\/p>\n
For what has definitely been years<\/em> at this point, Google has been telling the world that it is ending the use of third-party cookies in its Chrome browser:<\/p>\n Even with the date being the consistently moving target that it is, once thing is for certain: when it happens, it will have an impact on digital marketing for manufacturers. Here\u2019s why.\u00a0<\/p>\n For years, cookies have been the foundation for a lot of digital advertising.\u00a0 At its core, cookies give the ability to personalize ads based on user behavior, which is a key component when attempting to reach very specific individuals in very specific verticals. They also play an important role in reporting and attribution, allowing advertisers to tie back dollars spent to dollars earned. In the world of modern manufacturing, where every penny counts, these are are both indispensable.<\/p>\n It is important to note that the proposed changes by Google are designed to impact third-party cookies<\/em>, not first party cookies<\/strong>. If you\u2019re late to the party and not sure what any of that means, here\u2019s a quick cookie summary for you:<\/p>\n Let\u2019s make one thing clear: for the general public, the removal of third-party cookies is a privacy win for consumers \u2013 and that\u2019s always a good thing. Less ads following you around the internet that seemingly know everything you\u2019ve recently researched sounds good, right?<\/p>\n The less good part is the impact this will have on advertisers. Manufacturers running digital advertising campaigns will need to find new\/better ways to retarget website visitors and cleaner\/accurate modes of attributing conversions (among other things.) If you\u2019re not sure how much the removal of third-party cookies will impact your current marketing efforts, contact us today<\/a>. We\u2019ve been developing programs centered around digital marketing for manufacturers, for over 20 years. Let us help your brand thrive.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" For what has definitely been years at this point, Google has been telling the world that it is ending the use of third-party cookies in its Chrome browser: Initially 2022 was going to be the year. Then that got pushed out to \u201clate 2023.\u201d Now, as of last month, the date has been pushed out […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[249,103],"tags":[],"class_list":["post-15693","post","type-post","status-publish","format-standard","hentry","category-insights-for-manufacturers","category-marketing-strategy-2"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/15693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=15693"}],"version-history":[{"count":5,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/15693\/revisions"}],"predecessor-version":[{"id":15725,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/15693\/revisions\/15725"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=15693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=15693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=15693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
<\/h3>\n
Cookie Cookie Cookie<\/h3>\n
Who’s on First? Where is Third?<\/h3>\n
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The 800lb Gorilla Browser<\/h3>\n
![\"Google](\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2022\/08\/google-chrome-logo-150x150.png\"){kind=logo}
Since its introduction in 2008, Google Chrome has made a steady climb through the web browser ranks. It came out of the gates hot, proving to be lighter and much faster than the market leaders at that time (IE, Firefox, et al), quickly gaining market share and legions of devoted followers. Over a decade later, statistics show that Chrome still has around 65% usage share<\/a>\u00a0\u2013 a statistic by any account that is too big to ignore. That means that this cookie change is something that could absolutely impact your digital marketing efforts.<\/p>\nWhat Does It All Mean?<\/h3>\n