{"id":15446,"date":"2019-06-19T11:38:34","date_gmt":"2019-06-19T15:38:34","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=15446"},"modified":"2022-04-28T16:04:11","modified_gmt":"2022-04-28T20:04:11","slug":"can-update-logo-still-keep-legacy","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/can-update-logo-still-keep-legacy\/","title":{"rendered":"Update Your Logo, Keep Your Legacy"},"content":{"rendered":"

\"b2b<\/p>\n

We\u2019ve worked with enough brands to know that suggesting a B2B\u00a0logo redesign to your stakeholders can bring an onslaught of reactions. \u201cWhat will happen to our brand equity?\u201d \u201cThis has been our logo for 30 years!\u201d \u201cWho will recognize us?\u201d and even \u201cMy uncle designed this logo.\u201d<\/p>\n

The thought of shaking up your image may seem risky, but let\u2019s be honest. You can absolutely revitalize your logo without losing your legacy. Big companies do this all<\/em> the time, and when done well, audiences don\u2019t even notice. What they do perceive is a brand that seems current, despite how many years they\u2019ve been around.<\/p>\n

Let\u2019s take a look at some of the big guys:<\/p>\n

<\/h2>\n

Google<\/h2>\n

\"google1\"<\/a><\/p>\n

When compared to the logo used in its 1997 launch, Google\u2019s current logo is drastically different. But we\u2019re willing to wager you barely noticed the changes made along the way. The concept has stayed the same, and once Google landed on a color scheme in 1999, there\u2019s been nothing but subtle changes since. A shadow lift here, a color shift there. Today\u2019s logo is simple and clean \u2014 and supports Googles positioning: \u00a0to organize the world\u2019s information and make it universally accessible and useful.\u201d<\/p>\n

<\/h2>\n

\u00a0Coca-Cola<\/h2>\n

 <\/p>\n

\"coke1\"<\/a><\/p>\n

Coco-Cola has updated its logo a dozen times, but each one maintains its classic feel. (Well, except for that \u201cNew Coke\u201d hiccup in 1985.) \u00a0The logo\u2019s iconic font is\u00a0identifiable\u00a0on its own. This is how, despite repeated updates, Coca-Cola retains its heritage while still feeling current \u2014 and is one of the most\u00a0recognizable\u00a0logos in the world.<\/p>\n

 <\/p>\n

Apple<\/h2>\n

 <\/p>\n

\"apple\"<\/a><\/p>\n

Apple\u2019s first logo was a nod to Newton. The hand-drawn image was sweet, but not exactly suited for a future-forward tech brand. (It\u2019d be nice on an artisanal cider, though). Once Apple nailed its shape in 1977, the only changes have been to the color and gradient. The 1977 logo was important because it represented the Apple II \u2014 the first home computer with color graphics. The next evolutions kept the clean lines and quirky attitude, but toned down the color to show a brand that\u2019s bold and empowered to \u201cthink different.\u201d<\/p>\n

Yes, we know these are enormous\u00a0brands with massive audiences. But smaller B2Bs can learn a thing or two from international brands \u2014 especially when it comes to something like a B2B\u00a0logo redesign. If you\u2019re worried your audience won\u2019t recognize you, think again. Subtle changes, freshened fonts, and updated colors won\u2019t lose your customers. Just the opposite. When done right, an updated logo nods to your past and<\/em> shows you’re ready for the future. Just make sure you have a pro on your side to help you out.<\/p>\n

Want more B2B tips? Follow us on LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019ve worked with enough brands to know that suggesting a B2B\u00a0logo redesign to your stakeholders can bring an onslaught of reactions. \u201cWhat will happen to our brand equity?\u201d \u201cThis has been our logo for 30 years!\u201d \u201cWho will recognize us?\u201d and even \u201cMy uncle designed this logo.\u201d The thought of shaking up your image may […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98,100,101],"tags":[209,190,358],"class_list":["post-15446","post","type-post","status-publish","format-standard","hentry","category-b2b","category-branding-2","category-consider-this","tag-b2b","tag-b2b-marketing","tag-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/15446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=15446"}],"version-history":[{"count":6,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/15446\/revisions"}],"predecessor-version":[{"id":15678,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/15446\/revisions\/15678"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=15446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=15446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=15446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}