{"id":15279,"date":"2018-09-13T10:42:02","date_gmt":"2018-09-13T14:42:02","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=15279"},"modified":"2019-01-24T16:18:04","modified_gmt":"2019-01-24T21:18:04","slug":"b2b-myth-instagram-b2b-marketers","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/b2b-myth-instagram-b2b-marketers\/","title":{"rendered":"B2B Myth of the Week: Instagram for B2B Marketing Doesn’t Work"},"content":{"rendered":"

\"B2Bs<\/a><\/p>\n

Myth: Instagram is Only for B2C Brands<\/h4>\n

Fact:\u00a0Using Instagram For B2B Marketing Is Not Only Smart, It’s Necessary<\/h4>\n

So how do you go about this? Where do you begin?<\/p>\n

Answer: Instagram for B2B marketing.<\/p>\n

We have officially progressed into an era of marketing based on likes and followers. As much as the B2C community dominates this field, the approach of reaching users through visual content includes you <\/em>too.\u00a0As content continues to flood our phones by the millisecond, grabbing your audience\u2019s attention effectively is an essential aspect of social media marketing. You must\u00a0cut through the competition’s noise and shout from the rooftops, \u201cLook at our content! Learn how we can solve your problems! And we’re engaging and relatable to boot!\u201d<\/p>\n

 <\/p>\n

Instagram Personifies Your Brand<\/h4>\n

If you\u2019re unfamiliar with the term Instagram-worthy<\/em>, it\u2019s a new “kids-these-days” way of describing something aesthetically pleasing. But don\u2019t be fooled, this isn\u2019t only applicable for trendy food pictures. Your brand has the opportunity to provide personal, visual hooks to reel your audience into your newsfeed and furthermore, your company.<\/p>\n

Not every photo\u00a0will encapsulate the mantra of your company\u2019s motto or the services and products you provide. That\u2019s okay; maintaining an excessively professional social media presence can be off-putting. Establish an unfiltered look at your company culture and you\u2019re guaranteed to grant your audience a sense of familiarity that in confidence says, \u201cThis is who we are.\u201d<\/p>\n

[Take a look at Google\u2019s Instagram account<\/a>. There is nothing regarding search engines or computer software. Instead, you’ll find happy puppies, happy consumers, and colorful creations of the Google logo made of Fruit Loops. This may constitute as B2C branding, but as any consumer can see, Google is a bright, user-friendly company with a feed that associates happiness to their name\u00a0\u2014 a universal message that will reach both consumers and businesses alike.]<\/p>\n

We\u2019re All People<\/h4>\n

Instagram reminds you over and over of the \u2018real person\u2019 on the other end of the content you consume, and it\u2019s essential to establish that sense of personal presence. I\u2019m here to remind you that in this case, that real person is you! It\u2019s extremely important to appeal not only to the receiving business\u2019 standards but their personal inclinations as well. Sure you\u2019d like to maintain a professional appearance, but weekly newsletters and a well-designed\u00a0website\u00a0can tow that line.\u00a0 Using Instagram for B2B marketing is your opportunity to sell your company with personality and a purpose to please. Creating a unique hashtag, communicating directly with followers, and publicizing your employees with ear-to-ear smiles will\u00a0show your business to\u00a0recognizes the importance of authenticity.<\/p>\n

Stay Up to Date on Niche Trends<\/h4>\n

Businesses want to work with other businesses that appeal to their priorities and present themselves in an approachable manner. Many times, pictures do a better job of this than words. How do you maintain this as an effective and relevant Instagram feed? By staying thoroughly active in the social media-verse. There\u2019s nothing more impressive than scrolling by a professional account referencing a popular trend. Understandably it\u2019s not your first priority in selling your brand, but it\u2019s important to remind your audience that your company is keeping up with the times and in relation, holds the capacity to deliver time-relevant content for all consumers.<\/p>\n

Stay Buyer-Focused<\/h4>\n

At the end of the day, you’re still selling\u00a0 \u2014 so be mindful of your target audience. What are their goals?\u00a0 Their pain points? What do they need? Then answer these questions, but not just in terms of your products and services. Here’s where the human connection can come to play once more. Consider their values, lifestyles, and visions and think about how your services can echo them.<\/p>\n

The story-telling\u00a0strategy behind B2C marketing is becoming increasingly applicable\u00a0in the B2B space. Instagram now has 1 billion users worldwide<\/a>. If you think they’re all millennials, think again. Over fifty percent of Instagram users are between the ages of 34 and 64<\/a>. In the coming years, this trend will only grow, so it’s important to start testing the waters now.<\/p>\n

If you’re still unconvinced that using Instagram for B2B marketing is worth your time, take it from these companies that continue to nail it<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Myth: Instagram is Only for B2C Brands Fact:\u00a0Using Instagram For B2B Marketing Is Not Only Smart, It’s Necessary So how do you go about this? Where do you begin? Answer: Instagram for B2B marketing. We have officially progressed into an era of marketing based on likes and followers. As much as the B2C community dominates […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[769,169,18],"tags":[404,197,537,138,105,399,358],"class_list":["post-15279","post","type-post","status-publish","format-standard","hentry","category-b2b-myth-of-the-week","category-social-media-2","category-technology-and-mobile","tag-b2b-marketing-tips","tag-b2b-social-media-strategies","tag-b2b-social-media-tips","tag-content-marketing","tag-social-media","tag-social-media-for-lead-generation","tag-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/15279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=15279"}],"version-history":[{"count":5,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/15279\/revisions"}],"predecessor-version":[{"id":15378,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/15279\/revisions\/15378"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=15279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=15279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=15279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}