{"id":15144,"date":"2018-04-05T09:33:06","date_gmt":"2018-04-05T13:33:06","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=15144"},"modified":"2018-04-05T09:39:29","modified_gmt":"2018-04-05T13:39:29","slug":"myth-week-b2b-sales-collateral-no-longer-important","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/myth-week-b2b-sales-collateral-no-longer-important\/","title":{"rendered":"B2B Myth of the Week: Sales Collateral Is No Longer Important"},"content":{"rendered":"<h4><a href=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2018\/04\/rawpixel-com-558596-unsplash-1-e1522875723176.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15148 size-full\" src=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2018\/04\/rawpixel-com-558596-unsplash-1-e1522875723176.jpg\" alt=\"b2b sales collateral\" width=\"1150\" height=\"831\" \/><\/a><\/h4>\n<h3>The Myth: Sales Collateral is No Longer Important<\/h3>\n<h3>The Truth: High-Quality, Tangible B2B Sales Collateral Can Leave a Lasting Impression on Clients<\/h3>\n<p>With all the buzz around online content,\u00a0it&#8217;s easy to\u00a0think sales collateral is no longer important.\u00a0But consider this: there&#8217;s tons of technical information to share with clients. We can&#8217;t expect them to remember it all. That&#8217;s where sales collateral comes in. It serves as a tangible reminder of the benefits or your products or services. And it simplifies the sales experience so you can close deals. If that&#8217;s not enough, here&#8217;s four more\u00a0reasons why well-executed sales collateral is an important part of your marketing arsenal.<\/p>\n<h4>4 Reasons B2B Sales Collateral Is Still Important<\/h4>\n<ul>\n<li><strong>It Communicates Important Information Succinctly.<\/strong>\u00a0It&#8217;s unlikely that your leads will remember everything you tell them in a meeting. Having information laid out in simple terms all in one place makes it easy to both digest and remember. And while having that information online is important, a brochure is something\u00a0prospects can keep on their desk to remind themselves of your brand when making a purchase decision.<\/li>\n<li><strong>It\u00a0Can Showcase Your Credibility.<\/strong>\u00a0Rather than wait for your leads to seek out your case studies, hand them over directly. Seeing your\u00a0success displayed in a quality document offers proof, reinforces your reputation, and is easily shared with other decision-makers.<\/li>\n<li><strong>It Adds to Your Brand Story. <\/strong>While it may be tempting to put all of your information online, your personality comes to life more so in a printed piece. The weight of the paper, the feel of it, the gloss or matte finish,\u00a0all give your brand story more depth. In addition to creating consistency and\u00a0credibility across your brand, it rounds out the personality you&#8217;ve created online and in your offices. From business cards to brochures to sell sheets, your collateral has the potential to strengthen your company&#8217;s image \u2013 so long as\u00a0you create a\u00a0high-quality experience.<\/li>\n<li><strong>It Can\u00a0Close the Deal.<\/strong>\u00a0According to\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/ryanerskine\/2017\/12\/28\/how-to-turn-b2b-buyers-into-sales-leads-according-to-data\/#7034ddcd5a18\">Forbes<\/a>, buyers go 70% of the way through the decision-making process before engaging with a sales representative.\u00a0So if a buyer is more than halfway\u00a0there when you meet, imagine leaving them with a high-end, well-designed, well-produced, and authoritative booklet or sell sheet. Since many companies are funneling their money into digital efforts, it could be the point of differentiation that seals the deal.<\/li>\n<\/ul>\n<p>It&#8217;s easy to overlook printed collateral in today&#8217;s digital-first world. But that&#8217;s even more reason to make your\u00a0sales materials stand out. Need help with the execution? Give us a <a href=\"https:\/\/www.mgb2b.com\/contact.html\">call<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Myth: Sales Collateral is No Longer Important The Truth: High-Quality, Tangible B2B Sales Collateral Can Leave a Lasting Impression on Clients With all the buzz around online content,\u00a0it&#8217;s easy to\u00a0think sales collateral is no longer important.\u00a0But consider this: there&#8217;s tons of technical information to share with clients. We can&#8217;t expect them to remember it [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[769,8,103,811],"tags":[190,404],"class_list":["post-15144","post","type-post","status-publish","format-standard","hentry","category-b2b-myth-of-the-week","category-design","category-marketing-strategy-2","category-printed-marketing","tag-b2b-marketing","tag-b2b-marketing-tips"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/15144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=15144"}],"version-history":[{"count":8,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/15144\/revisions"}],"predecessor-version":[{"id":15153,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/15144\/revisions\/15153"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=15144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=15144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=15144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}