{"id":15115,"date":"2018-03-29T10:19:20","date_gmt":"2018-03-29T14:19:20","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=15115"},"modified":"2018-03-29T10:19:20","modified_gmt":"2018-03-29T14:19:20","slug":"b2b-myth-week-linkedin-is-just-for-new-hires","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/b2b-myth-week-linkedin-is-just-for-new-hires\/","title":{"rendered":"B2B Myth of the Week: LinkedIn Is Just for New Hires"},"content":{"rendered":"

\"linkedin<\/a><\/h3>\n

The Myth: LinkedIn Is Just for New Hires<\/strong><\/h3>\n

The Truth: LinkedIn Can\u00a0Generate Leads and Position Your Brand as a Thought Leader<\/strong><\/h3>\n

LinkedIn’s abilities go far past finding new hires, and B2B brands\u00a0should\u00a0begin to use it more effectively. What you may not know is that LinkedIn can help generate leads\u00a0and position\u00a0your brand as a thought leader\u00a0within your industry. According to the\u00a0Content Marketing Institute<\/a>, 97% of B2B marketers use LinkedIn for content marketing. LinkedIn has proven itself to be more than a networking platform, especially for B2B marketers. Visitors aren’t only looking for job listings. In fact, most of them are looking at content to help them\u00a0improve at their jobs. So if you want to be a step ahead of competitors, LinkedIn is a good place to start.<\/p>\n

Here Are\u00a03 Ways B2B Brands Can Use LinkedIn More Effectively:<\/strong><\/h4>\n
    \n
  1. Be Active in Industry Groups.<\/strong>\u00a0LinkedIn is a great platform to target people and companies based on industry. It allows your company to connect with people who have\u00a0similar interests. This makes finding people who might be interested in your product easier.\u00a0LinkedIn offers a\u00a0variety of groups and ranks them\u00a0based on activity. Find a relevant and active group to join and get involved with others. Joining an active group is ideal because more people will\u00a0interact with your posts.\u00a0It’s important to\u00a0be active in\u00a0the groups that you join. Being a part of groups that are relevant to your industry will help your company\u00a0form relationships\u00a0that\u00a0can transform into leads and customers.<\/li>\n
  2. Become a Thought Leader.<\/strong> Thought leadership is a valuable asset because it gives your brand authority within your industry. If you’re a thought leader, people will be more\u00a0likely to trust your company and the information you share. Most people will base their\u00a0first impression\u00a0on of your company profile, so make sure that it’s engaging and reflects your brand’s unique\u00a0qualities. Develop a memorable headline that shows people why they should want to do business with you. Get involved in existing conversations and start some of your own. Share relevant and valuable information. And most important \u2013 create some of your own. Creating content and sharing it on LinkedIn not only allows you to\u00a0establish your brand as a thought leader, but\u00a0also drives users to your website.<\/li>\n
  3. Generate Leads with Sponsored Content.<\/strong>\u00a0In 2017 LinkedIn introduced\u00a0a feature called\u00a0Lead Gen Forms<\/a>. When used with the platform’s Sponsored Content<\/a> program, the quality of leads and ease of capturing them increases tremendously. Personal information is pre-filled because it comes from the member’s LinkedIn Profile, so the data is reliable. Plus, Lead Gen Forms make it easy to track and calculate your ROI.\u00a0LinkedIn makes advertising to the right prospects simple, accurate, and highly targeted.<\/li>\n<\/ol>\n

    B2B Marketers often overlook how useful LinkedIn can be to their brand. Just being on LinkedIn is important, but when used correctly, it can open up a\u00a0wealth of opportunities. With over 500 million members\u00a0to interact and engage with, generating highly qualified leads might be easier than you think.<\/p>\n","protected":false},"excerpt":{"rendered":"

    The Myth: LinkedIn Is Just for New Hires The Truth: LinkedIn Can\u00a0Generate Leads and Position Your Brand as a Thought Leader LinkedIn’s abilities go far past finding new hires, and B2B brands\u00a0should\u00a0begin to use it more effectively. What you may not know is that LinkedIn can help generate leads\u00a0and position\u00a0your brand as a thought leader\u00a0within […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[769,273,336,388,169],"tags":[190,807,118,805,806,808],"class_list":["post-15115","post","type-post","status-publish","format-standard","hentry","category-b2b-myth-of-the-week","category-content","category-customer-engagement","category-lead-generation-nurturing","category-social-media-2","tag-b2b-marketing","tag-lead-gen-forms","tag-lead-generation","tag-linkedin-is-just-for-new-hires","tag-linkiedin-sponsored-content","tag-social-media-advice"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/15115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=15115"}],"version-history":[{"count":9,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/15115\/revisions"}],"predecessor-version":[{"id":15128,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/15115\/revisions\/15128"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=15115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=15115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=15115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}