{"id":15011,"date":"2018-03-02T08:24:55","date_gmt":"2018-03-02T13:24:55","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=15011"},"modified":"2018-03-01T11:26:10","modified_gmt":"2018-03-01T16:26:10","slug":"myth-of-the-week-b2b-blog-strategy","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/myth-of-the-week-b2b-blog-strategy\/","title":{"rendered":"B2B Myth of the Week: My Company Needs 3 Blog Posts a Week"},"content":{"rendered":"

\"b2b<\/a><\/p>\n

The Myth: My Company Needs 3 Blog Posts a Week to Achieve Our Goals<\/h3>\n

The Truth: Your Blog Sweet Spot Is All About Quality, Not Quantity<\/h3>\n

You’ve decided it’s time to ramp up your content marketing strategy. Your first thought? We need blog posts, lots of them, stat! Right?<\/p>\n

Well\u2026 yes and no. Your blog is the workhorse of your content marketing program. You need strong, informative content that entices and engages your audience. What you don\u2019t need is a bunch of filler that leaves them unsatisfied, misled, or annoyed. How you find your magic blog post number is directly related to both. Just as it\u2019s unwise to let your blog collect tumbleweeds, it\u2019s also a poor strategy to flood your followers with dozens of useless posts.<\/p>\n

So How Do You Find Your Sweet Spot? Start By Asking Yourself These 4 Questions:<\/h4>\n
    \n
  1. What are your resources?<\/strong> You\u2019ll need a writer that understands how to write for SEO while still comfortably speaking to your company\u2019s buyer personas<\/a>. Most of all, you’ll need time: a well-researched, edited blog can take upwards of four hours to write. How much or how little budget dedicated to content is your first indicator of how frequently you can successfully post.<\/li>\n
  2. What are your goals?<\/strong>\u00a0Brand awareness. Brand loyalty. C<\/a>ustomer engagement.<\/a>\u00a0You\u2019ve got to know what goal you’re posting for and how to leverage it. But the core goal of every content program must be to\u00a0resonate with your audience \u2013 which brings us to the next question.<\/li>\n
  3. What does your audience want?<\/strong> If you\u2019re in a fast-moving industry, short and sweet updates might work best \u2013 in which case, you\u2019ll likely be able to post more often. If your pace is slower, lengthier info pieces posted less frequently may be more worthwhile. But more importantly, what kind of content does your audience crave? What are their pain points?\u00a0A blog post that addresses these things is a thousand times more effective than a post filled with fluff.<\/li>\n
  4. What is your competition doing?<\/strong> You don\u2019t have to beat how often your competitors are posting. Instead, look at what<\/em> they\u2019re posting and see how you can differentiate your brand. How are you different? How are you better? Use competitive analysis<\/a> to capitalize on your strengths.<\/li>\n<\/ol>\n

    If the value of your content is consistently high, publishing more often will likely bring more traffic. More posts mean more content to keep your readers happy and more indexed pages in search engines.\u00a0However, if you find your resources are too limited to dedicate to several quality posts, once a week is sufficient to keep your audience tuned in to your brand. Content marketing is meant to entertain, educate, and provoke questions. It\u2019s next-level marketing that readers actually want \u2013 but only if it\u2019s done well.<\/p>\n","protected":false},"excerpt":{"rendered":"

    The Myth: My Company Needs 3 Blog Posts a Week to Achieve Our Goals The Truth: Your Blog Sweet Spot Is All About Quality, Not Quantity You’ve decided it’s time to ramp up your content marketing strategy. Your first thought? We need blog posts, lots of them, stat! Right? Well\u2026 yes and no. Your blog […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[769],"tags":[790,791,792,756,660,408,521,214],"class_list":["post-15011","post","type-post","status-publish","format-standard","hentry","category-b2b-myth-of-the-week","tag-b2b-blog-strategy","tag-blog-posts","tag-blog-writing-resources","tag-buyer-personas","tag-competitive-analysis","tag-customer-engagement","tag-quality-over-quantity","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/15011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=15011"}],"version-history":[{"count":11,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/15011\/revisions"}],"predecessor-version":[{"id":15033,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/15011\/revisions\/15033"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=15011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=15011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=15011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}