{"id":14989,"date":"2018-03-01T10:39:36","date_gmt":"2018-03-01T15:39:36","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=14989"},"modified":"2018-03-01T10:41:37","modified_gmt":"2018-03-01T15:41:37","slug":"4-types-engaging-b2b-content","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/4-types-engaging-b2b-content\/","title":{"rendered":"4 Types of Engaging B2B Content"},"content":{"rendered":"

\"engaging<\/a><\/p>\n

Rising above the\u00a0noise\u00a0can be a difficult task. According to Google Search Statistics, Google processes over 3.5 billion searches a day<\/a>. So\u00a0what’s the best way for\u00a0your company stand out from the crowd? As with most things, content is about quality, not quantity. It’s worth your while to develop engaging content that allows the customer to interact with your brand. One way to enhance the quality of your content is by sharing interactive posts\u00a0that will engage your audience and drive leads.<\/p>\n

Here Are\u00a04 Examples of Engaging B2B Content to Consider Using:<\/strong><\/h4>\n
    \n
  1. Infographics:<\/strong>\u00a0Infographics have been popular for a while now and can be\u00a0particularly useful for B2B brands. Data can often be dry and boring, but infographics allow you to\u00a0display it in an interesting and engaging way.\u00a0Keep the design simple and eye-catching. If a buyer feels overwhelmed with information, they may lose interest, so\u00a0present data in a way that is easy to read and comprehend. Make\u00a0it stand out by adding an interactive element that requires readers to scroll or click to\u00a0retrieve information (like this example from iLevel<\/a>). Think of your infographic as a story. Stories are more memorable and keep your audience interested and wanting more.<\/li>\n
  2. Calculators:<\/strong>\u00a0Interactive calculators are a great way to increase engagement because they show potential buyers\u00a0the benefits your company can provide. Buyers can\u00a0get personalized cost estimates in an easy, non-stressful way.\u00a0Calculators can also ignite a conversation between the company and buyer, pushing leads further into the sales funnel. By using a calculator, customers are assured of the value that your service can provide to them.<\/li>\n
  3. Quizzes: <\/strong>Personality quizzes. Product evaluations. Knowledge tests. The options for interactive quizzes are endless. People love quizzes because they give unique results based on\u00a0personal\u00a0answers. The best\u00a0thing about quizzes is that they can generate leads by\u00a0requiring a name and email before releasing the result. Quizzes are a two-way road. They\u00a0allow you to subtly share information about your products and services. Most importantly, if you\u00a0ask\u00a0the right questions, the answers can give your brand insight into your audience. Which is helpful when developing personas<\/a>.\u00a0And last but not least, quizzes can encourage people to share their results,\u00a0which will result in more people taking the quiz and more leads captured.<\/li>\n
  4. Surveys\/Polls:<\/strong>\u00a0Surveys and polls are great tools because they make clients feel like their opinions matter, and they enable you to gain important insights. Survey questions can be made up of closed or open-ended questions that allow you to find out even more about your audience than quizzes. Keep your surveys and polls short and sweet. That way people will take the time to fill it out and give the most accurate answers possible. It can also help to offer an incentive, like a gift card, which usually increases participation.<\/li>\n<\/ol>\n

    Sharing engaging content is one of the best ways to build your brand image and get more leads into your sales funnel. If you take the time to produce quality interactive content, you will\u00a0engage your audience. And generate leads instead of yawns.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Rising above the\u00a0noise\u00a0can be a difficult task. According to Google Search Statistics, Google processes over 3.5 billion searches a day. So\u00a0what’s the best way for\u00a0your company stand out from the crowd? As with most things, content is about quality, not quantity. It’s worth your while to develop engaging content that allows the customer to interact […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[273,388],"tags":[],"class_list":["post-14989","post","type-post","status-publish","format-standard","hentry","category-content","category-lead-generation-nurturing"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=14989"}],"version-history":[{"count":15,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14989\/revisions"}],"predecessor-version":[{"id":15026,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14989\/revisions\/15026"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=14989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=14989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=14989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}