{"id":14948,"date":"2018-01-31T16:40:16","date_gmt":"2018-01-31T21:40:16","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=14948"},"modified":"2018-01-31T16:40:16","modified_gmt":"2018-01-31T21:40:16","slug":"b2b-myth-week-social-media-content-business","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/b2b-myth-week-social-media-content-business\/","title":{"rendered":"B2B Myth of the Week: Social Media Content Should Be All-Business"},"content":{"rendered":"<p><a href=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2018\/01\/businesswoman-2386254_1920-e1517433396353.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14956\" src=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2018\/01\/businesswoman-2386254_1920-e1517433396353.jpg\" alt=\"social media content for B2B brands\" width=\"1150\" height=\"789\" \/><\/a><\/p>\n<h4>Myth: Social Media Content for B2B Brands Needs to be All-Business<\/h4>\n<h4>Fact: Social Media is the Perfect Channel to Show Brand Personality<\/h4>\n<p>Social media content for B2B brands must revolve around statistics, numbers, and charts. Right? Wrong. While buyers\u00a0do need practical information, it&#8217;s also necessary to humanize your brand. To do so, make sure some of your\u00a0content resonates with\u00a0your buyer&#8217;s emotions. After all, at the end of the day, it&#8217;s a human making purchase decisions. Need help getting started? Here&#8217;s three jumping off points to get your creative\u00a0content up and running:<\/p>\n<ul>\n<li>\n<h4>Tell Stories<\/h4>\n<p>Storytelling is a simple way for buyers to relate to the brand. This, in turn,\u00a0strengthens the relationship between brands and buyers.\u00a0By sharing stories on social media, your company has a chance to develop a personality that strikes a chord with your audience. According to a study at <a href=\"https:\/\/womensleadership.stanford.edu\/stories\">Stanford University<\/a>, information shared through stories is remembered 22 times more than facts alone. So what kind of stories can you tell? Try a testimonial from a satisfied client. Polish up your brand creation story. Or consider a story that demonstrates how your product or service can solve a problem.<\/li>\n<li>\n<h4>Use Humor.<\/h4>\n<p>People often assume that social media content for B2B brands is limited to stiff and serious posts. Including humorous content is a great way to get people interested in what your brand is doing.\u00a0Let&#8217;s face it, most people\u00a0don&#8217;t expect B2B brands to be funny. Use that to your advantage. Incorporating humor can be an extremely successful way of getting\u00a0attention from potential buyers. There are plenty of ways to mix a little humor into your content calendar. Get creative with photos and videos that your brand is sharing. Is there something people find confusing about your brand? Poke fun at yourself (<a href=\"https:\/\/www.mgb2b.com\/blog\/lesson-creative-b2b-campaigns-mailchimp\/\">like MailChimp does)<\/a>. Or maybe there&#8217;s a common challenge in your industry you can make light of. A little levity can go a long way in ingratiating your brand to your audience.<\/li>\n<li>\n<h4>Show the Brand&#8217;s Personality.<\/h4>\n<p>Developing a personality that is associated with your brand has way more impact than just facts and numbers. Audiences remember personalities over stats. This one&#8217;s tricky \u2013 it&#8217;s easy for B2Bs to fall into the same-old personality traits: committed, quality-oriented, eco-friendly, etc. But who is your brand <em>really<\/em>? And how does that resonate with your audience? Make yourself memorable. Think about what ultimately motivates your brand, and develop your character from there. Is your brand personality wise? An explorer? A trusted advisor? Do you aim to challenge or inspire? Whatever you feel your brand is, infuse those characteristics into your content (not to mention your ad copy and visuals) and stand out from the pack.<\/li>\n<\/ul>\n<p>Even though it seems like social media content for B2B brands is limited, it&#8217;s just the opposite. It&#8217;s an opportunity to showcase just what makes your brand tick. While facts and stats provide the proof, your brand personality will resonate far longer.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Myth: Social Media Content for B2B Brands Needs to be All-Business Fact: Social Media is the Perfect Channel to Show Brand Personality Social media content for B2B brands must revolve around statistics, numbers, and charts. Right? Wrong. While buyers\u00a0do need practical information, it&#8217;s also necessary to humanize your brand. To do so, make sure some [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[769,100,169],"tags":[209,244,264,200,537,105],"class_list":["post-14948","post","type-post","status-publish","format-standard","hentry","category-b2b-myth-of-the-week","category-branding-2","category-social-media-2","tag-b2b","tag-b2b-content","tag-b2b-digital-marketing","tag-b2b-social-media-strategy","tag-b2b-social-media-tips","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=14948"}],"version-history":[{"count":14,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14948\/revisions"}],"predecessor-version":[{"id":14963,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14948\/revisions\/14963"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=14948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=14948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=14948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}