{"id":14915,"date":"2018-01-16T18:30:32","date_gmt":"2018-01-16T23:30:32","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=14915"},"modified":"2018-01-17T14:14:55","modified_gmt":"2018-01-17T19:14:55","slug":"b2b-myth-of-the-week-content-marketing-is-overcrowded-oversaturated-and-useless","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/b2b-myth-of-the-week-content-marketing-is-overcrowded-oversaturated-and-useless\/","title":{"rendered":"B2B Myth of the Week: Content Marketing Is Overcrowded, Oversaturated, and Useless"},"content":{"rendered":"

\"Content<\/a><\/p>\n

The Myth: Content Marketing is Overcrowded, Oversaturated and Useless<\/strong><\/h4>\n

The Fact: Content Shock Can Be Your Strategy, Not Your Roadblock<\/strong><\/h4>\n

White papers. Emails. Ebooks. Long Form. Blogs. Infographics. Videos. Influencers. Vlogs. It’s official. We have finally reached Content Shock status. The exponentially increasing volume of content is exceeding our human capacity to consume it. As a result, we are becoming far more selective about what we want to see and engage in.<\/p>\n

Before you throw up your hands over another fleeting marketing trend, take a pause. Content isn\u2019t going anywhere. (If it was, why would big brands like Unilever be investing in in-house content creation studios<\/a>?) Content saturation isn\u2019t your white flag, it\u2019s your call to arms. You’d be sorely remiss to think it was time to give it up.<\/p>\n

Your customers\u00a0still engage in content 100%. And your competitors utilize it full-tilt. According to Forbes<\/a>, 89% of B2B marketers report they use content to increase leads and drive their brands forward.\u00a0Fine-tune your content program now, or\u00a0get left behind. To stay in the game, you need a focused, aggressive strategy\u00a0based on human experience.<\/p>\n

From now on, your content strategy needs to:<\/h4>\n