{"id":14875,"date":"2018-01-03T12:42:11","date_gmt":"2018-01-03T17:42:11","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=14875"},"modified":"2018-01-03T12:42:11","modified_gmt":"2018-01-03T17:42:11","slug":"b2b-facebook-advertising-myth-week","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/b2b-facebook-advertising-myth-week\/","title":{"rendered":"B2B Myth of the Week: Facebook Advertising Isn’t Worth the Money"},"content":{"rendered":"

\"B2B<\/a><\/h3>\n

The Myth: B2B Facebook Advertising\u00a0Does Not Pay Off<\/strong><\/h3>\n

The Reality: Facebook Advertising\u00a0Is Highly Effective for B2B Brands<\/strong><\/h3>\n

Facebook is one of\u00a0today’s top advertising platforms\u00a0\u2013 not just for B2C, but for B2B brands, too. It is cost-efficient and easy to operate. While you may only think of Facebook as something you experience on a personal level, B2B marketers have found Facebook to be one of the top social media platforms<\/a> for ROI.<\/p>\n

Utilizing B2B Facebook advertising is much different than simply waiting for\u00a0your Facebook page to grow organically. A company’s Facebook presence is important for keeping your core users informed and up-to-date. But ads can help you generate new leads and bring them into the sales funnel.<\/p>\n

Here Are the Key Benefits\u00a0of B2B Facebook Advertising:<\/strong><\/h4>\n
    \n
  1. Advanced Targeting Options.<\/strong>\u00a0Facebook is one of the only platforms that offers in-depth, advanced target marketing<\/a>. Aside from basic distinguishes like age, gender, and geography, allows you to focus on things like interest, education level, job title,\u00a0and even current workplace. This allows B2B marketers to target those who are less likely to be tire kickers and more likely to be high-quality prospects.\u00a0<\/span><\/li>\n
  2. Lead Generation.\u00a0<\/strong>While having a Facebook presence on its own is important, running ads actually attracts new leads. And with the level of targeting mentioned above, they are more likely to be qualified<\/em> leads. A CEO or decision-maker might be on their personal Facebook page and notice your ad,\u00a0targeted specifically at their job title in their industry. If you catch them at the right moment with the right message or content offer, you’ll have a new lead in your sales funnel.\u00a0<\/span><\/li>\n
  3. Facebook Keeps Improving for B2B.\u00a0<\/strong>As Facebook gets older, it gets more sophisticated. Their offering of Lead Ads<\/a> gives B2B marketers even more tools to follow up with prospects who show interest. It will be interesting to see what else they roll out in 2018.<\/span><\/li>\n<\/ol>\n

    When done right, B2B Facebook advertising can be just the shot in the arm your\u00a0social media strategy needs. Make it a focal point in your next social campaign, and let the opportunities speak for themselves.<\/p>\n","protected":false},"excerpt":{"rendered":"

    The Myth: B2B Facebook Advertising\u00a0Does Not Pay Off The Reality: Facebook Advertising\u00a0Is Highly Effective for B2B Brands Facebook is one of\u00a0today’s top advertising platforms\u00a0\u2013 not just for B2C, but for B2B brands, too. It is cost-efficient and easy to operate. While you may only think of Facebook as something you experience on a personal level, […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[685,769,388,103,169],"tags":[771,770,190,772,118,329],"class_list":["post-14875","post","type-post","status-publish","format-standard","hentry","category-advertising","category-b2b-myth-of-the-week","category-lead-generation-nurturing","category-marketing-strategy-2","category-social-media-2","tag-advanced-targeting","tag-b2b-facebook-advertising","tag-b2b-marketing","tag-lead-ads","tag-lead-generation","tag-segmentation"],"yoast_head":"\nB2B Myth of the Week: Facebook Advertising Isn't Worth the Money || Mascola B2B Marketing<\/title>\n<meta name=\"description\" content=\"B2B Facebook Advertising should be a major concern for your company's next advertising campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mgb2b.com\/blog\/b2b-facebook-advertising-myth-week\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B Myth of the Week: Facebook Advertising Isn't Worth the Money || Mascola B2B Marketing\" \/>\n<meta property=\"og:description\" content=\"B2B Facebook Advertising should be a major concern for your company's next advertising campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mgb2b.com\/blog\/b2b-facebook-advertising-myth-week\/\" \/>\n<meta property=\"og:site_name\" content=\"Mascola B2B Marketing Blog, B2B Advertising Agency\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-03T17:42:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2018\/01\/B2B-Facebook-Advertising.jpg\" \/>\n<meta name=\"author\" content=\"MGB2B\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MGB2B\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mgb2b.com\/blog\/b2b-facebook-advertising-myth-week\/\",\"url\":\"https:\/\/www.mgb2b.com\/blog\/b2b-facebook-advertising-myth-week\/\",\"name\":\"B2B Myth of the Week: Facebook Advertising Isn't Worth the Money || Mascola B2B Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.mgb2b.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mgb2b.com\/blog\/b2b-facebook-advertising-myth-week\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mgb2b.com\/blog\/b2b-facebook-advertising-myth-week\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2018\/01\/B2B-Facebook-Advertising.jpg\",\"datePublished\":\"2018-01-03T17:42:11+00:00\",\"dateModified\":\"2018-01-03T17:42:11+00:00\",\"author\":{\"@id\":\"https:\/\/www.mgb2b.com\/blog\/#\/schema\/person\/b2fc15e99b2e92b2407dda4cdfa5008c\"},\"description\":\"B2B Facebook Advertising should be a major concern for your company's next advertising campaign.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mgb2b.com\/blog\/b2b-facebook-advertising-myth-week\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mgb2b.com\/blog\/b2b-facebook-advertising-myth-week\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mgb2b.com\/blog\/b2b-facebook-advertising-myth-week\/#primaryimage\",\"url\":\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2018\/01\/B2B-Facebook-Advertising.jpg\",\"contentUrl\":\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2018\/01\/B2B-Facebook-Advertising.jpg\",\"width\":1150,\"height\":613,\"caption\":\"B2B Facebook Advertising\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mgb2b.com\/blog\/b2b-facebook-advertising-myth-week\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mgb2b.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B2B Myth of the Week: Facebook Advertising Isn’t Worth the Money\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mgb2b.com\/blog\/#website\",\"url\":\"https:\/\/www.mgb2b.com\/blog\/\",\"name\":\"Mascola B2B Marketing Blog, B2B Advertising Agency\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mgb2b.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mgb2b.com\/blog\/#\/schema\/person\/b2fc15e99b2e92b2407dda4cdfa5008c\",\"name\":\"MGB2B\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mgb2b.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4a1e92ab1bf21764d05f70f46b5f56086c3391b4a7e43cbcc3b2ae434e87c192?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4a1e92ab1bf21764d05f70f46b5f56086c3391b4a7e43cbcc3b2ae434e87c192?s=96&d=mm&r=g\",\"caption\":\"MGB2B\"},\"url\":\"https:\/\/www.mgb2b.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2B Myth of the Week: Facebook Advertising Isn't Worth the Money || Mascola B2B Marketing","description":"B2B Facebook Advertising should be a major concern for your company's next advertising campaign.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mgb2b.com\/blog\/b2b-facebook-advertising-myth-week\/","og_locale":"en_US","og_type":"article","og_title":"B2B Myth of the Week: Facebook Advertising Isn't Worth the Money || Mascola B2B Marketing","og_description":"B2B Facebook Advertising should be a major concern for your company's next advertising campaign.","og_url":"https:\/\/www.mgb2b.com\/blog\/b2b-facebook-advertising-myth-week\/","og_site_name":"Mascola B2B Marketing Blog, B2B Advertising Agency","article_published_time":"2018-01-03T17:42:11+00:00","og_image":[{"url":"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2018\/01\/B2B-Facebook-Advertising.jpg","type":"","width":"","height":""}],"author":"MGB2B","twitter_misc":{"Written by":"MGB2B","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mgb2b.com\/blog\/b2b-facebook-advertising-myth-week\/","url":"https:\/\/www.mgb2b.com\/blog\/b2b-facebook-advertising-myth-week\/","name":"B2B Myth of the Week: Facebook Advertising Isn't Worth the Money || Mascola B2B Marketing","isPartOf":{"@id":"https:\/\/www.mgb2b.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mgb2b.com\/blog\/b2b-facebook-advertising-myth-week\/#primaryimage"},"image":{"@id":"https:\/\/www.mgb2b.com\/blog\/b2b-facebook-advertising-myth-week\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2018\/01\/B2B-Facebook-Advertising.jpg","datePublished":"2018-01-03T17:42:11+00:00","dateModified":"2018-01-03T17:42:11+00:00","author":{"@id":"https:\/\/www.mgb2b.com\/blog\/#\/schema\/person\/b2fc15e99b2e92b2407dda4cdfa5008c"},"description":"B2B Facebook Advertising should be a major concern for your company's next advertising campaign.","breadcrumb":{"@id":"https:\/\/www.mgb2b.com\/blog\/b2b-facebook-advertising-myth-week\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mgb2b.com\/blog\/b2b-facebook-advertising-myth-week\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mgb2b.com\/blog\/b2b-facebook-advertising-myth-week\/#primaryimage","url":"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2018\/01\/B2B-Facebook-Advertising.jpg","contentUrl":"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2018\/01\/B2B-Facebook-Advertising.jpg","width":1150,"height":613,"caption":"B2B Facebook Advertising"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mgb2b.com\/blog\/b2b-facebook-advertising-myth-week\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mgb2b.com\/blog\/"},{"@type":"ListItem","position":2,"name":"B2B Myth of the Week: Facebook Advertising Isn’t Worth the Money"}]},{"@type":"WebSite","@id":"https:\/\/www.mgb2b.com\/blog\/#website","url":"https:\/\/www.mgb2b.com\/blog\/","name":"Mascola B2B Marketing Blog, B2B Advertising Agency","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mgb2b.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.mgb2b.com\/blog\/#\/schema\/person\/b2fc15e99b2e92b2407dda4cdfa5008c","name":"MGB2B","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mgb2b.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4a1e92ab1bf21764d05f70f46b5f56086c3391b4a7e43cbcc3b2ae434e87c192?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4a1e92ab1bf21764d05f70f46b5f56086c3391b4a7e43cbcc3b2ae434e87c192?s=96&d=mm&r=g","caption":"MGB2B"},"url":"https:\/\/www.mgb2b.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=14875"}],"version-history":[{"count":9,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14875\/revisions"}],"predecessor-version":[{"id":14885,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14875\/revisions\/14885"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=14875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=14875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=14875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}