{"id":14852,"date":"2017-12-28T10:01:25","date_gmt":"2017-12-28T15:01:25","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=14852"},"modified":"2017-12-28T11:51:24","modified_gmt":"2017-12-28T16:51:24","slug":"monday-myth-b2b-website-design","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/monday-myth-b2b-website-design\/","title":{"rendered":"B2B Myth of the Week: Simply Having a Website Is Enough"},"content":{"rendered":"

\"B2B<\/a><\/p>\n

The Myth:\u00a0Simply Having a Website Is Enough<\/strong><\/h3>\n

The Truth:\u00a0How Your Website Is Designed, Written, and Programmed Determines Its Performance<\/strong><\/h3>\n

When was the last time you took a critical look at your B2B website design? In today\u2019s market, B2B marketers simply can\u2019t take a \u201cone and done\u201d approach to their web presence. Buyers have become acclimated to today\u2019s standards. Content, searchability, user experience, aesthetics, and responsive design should be the drivers of your site layout. If your website hasn\u2019t been updated in years, or if you haven\u2019t fully fleshed out a recent redesign, we’ve put together a quick cheat sheet to get you up to speed.<\/p>\n

5\u00a0Essential Building Blocks for B2B Websites<\/h4>\n
    \n
  1. \n

    Killer Content<\/h4>\n

    Creativity and persuasive insights don’t just work for B2C companies. There is a still a person on the other side of your website making purchase decisions every day.\u00a0The content on your website has the potential to differentiate you from your competitors\u00a0and lead your prospects further into your sales funnel<\/a>. Make sure yours is compelling and directive. And more than anything, check your content for clarity, accuracy, and usefulness to your prospects.<\/li>\n

  2. \n

    Smart SEO & SEM<\/h4>\n

    B2B marketers are getting savvier <\/a>with search engine optimization and search engine marketing. And so should you. Since the rules are constantly changing, you can\u2019t expect your site to produce results all by itself. Investing in an SEO\/SEM specialist or using an agency<\/a> to maximize your results based on cost efficiency is one of the smartest moves you can make. Use SEO and SEM to drive customers\u00a0where you want them to go, then analyze their experience so you can make educated tweaks in the future.<\/li>\n

  3. \n

    Intuitive User Experience<\/h4>\n

    Is your site easy to navigate? Where are your visuals placed? Are your call-to-action buttons easy to find? The answers to these questions can mean the difference between a click and a bounce. Your users want to be led, and your user experience dictates where you lead them. A successful user experience follows the natural eye flow pattern across a website. If your site feels clunky or fraught with stopping points, you’re more likely to lose users. Consider a redesign that leads your user to\u00a0a purchase decision.<\/li>\n

  4. \n

    Engaging Aesthetics<\/h4>\n

    The graphic design of your website has the power to elicit an emotional response as it is the first thing your buyer will see. Smart design works seamlessly\u00a0with your content to convey a feeling, insight, or solution simply through imagery. You can set the tone right on the home page. The colors, fonts, photography, and illustrations you\u00a0select can all affect those who visit the site. When done well, design can be a major point of differentiation from your competitors.<\/li>\n

  5. \n

    Responsive Design<\/h4>\n

    Considering Mashable called 2013 The Year of Responsive Web Design<\/a>, if your site isn\u2019t by now, you\u2019re woefully behind. Responsive sites \u201crespond to\u201d the type of device they are being viewed on, resizing to a more appropriate layout and view. (Think: desktop vs. laptop vs. tablet vs. smartphone). Why is this important? Because your buyers aren\u2019t on their desktops all the time. If they are on the road or in meetings, and unable to really experience your site on their mobile device, you\u2019re likely to lose them \u2013 and fast.<\/li>\n<\/ol>\n

    Online presence isn\u2019t something that is created overnight. It takes time, research, and a budget to make a website worth having. Yet the initial effort up front can pay you back in spades for the long term. Your ROI can make it well worth it. So with this in mind, it’s worth repeating: when was the last time you took a critical look at B2B website design?<\/p>\n","protected":false},"excerpt":{"rendered":"

    The Myth:\u00a0Simply Having a Website Is Enough The Truth:\u00a0How Your Website Is Designed, Written, and Programmed Determines Its Performance When was the last time you took a critical look at your B2B website design? In today\u2019s market, B2B marketers simply can\u2019t take a \u201cone and done\u201d approach to their web presence. Buyers have become acclimated […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98,507,519,600,18],"tags":[209,244,264,232,404,220,231],"class_list":["post-14852","post","type-post","status-publish","format-standard","hentry","category-b2b","category-b2b-monday-myth","category-monday-myths","category-seo","category-technology-and-mobile","tag-b2b","tag-b2b-content","tag-b2b-digital-marketing","tag-b2b-marketing-strategy","tag-b2b-marketing-tips","tag-b2b-website-design","tag-web-design-for-manufacturers"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=14852"}],"version-history":[{"count":19,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14852\/revisions"}],"predecessor-version":[{"id":15711,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14852\/revisions\/15711"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=14852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=14852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=14852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}