{"id":14663,"date":"2017-10-16T16:53:57","date_gmt":"2017-10-16T20:53:57","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=14663"},"modified":"2017-10-22T16:25:04","modified_gmt":"2017-10-22T20:25:04","slug":"b2b-monday-myth-more-is-more-on-social-media","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/b2b-monday-myth-more-is-more-on-social-media\/","title":{"rendered":"B2B Monday Myth: More Is More on Social Media"},"content":{"rendered":"

\"B2B<\/a><\/p>\n

The Myth: More Is More\u00a0in Your\u00a0B2B Social Media Strategy<\/h3>\n

The Truth: \u00a0Scale Back on Quantity, Scale Up on Quality<\/h3>\n

Social media is growing up. At this point, the hustle to fill space is over. Audiences have set the pace of what they want to see, and when. It\u2019s true that, as marketers, our goal is to move that needle \u2013 albeit with a deft hand. There is value in restraint: unbridled social calendars can have a detrimental impact on your goals. Take a moment to audit your current B2B social media strategy, and see if anything sounds familiar.<\/p>\n

    \n
  1. What Are You Posting?<\/strong>\u00a0Take a closer look at your content. Is there value to it? Or are you merely posting to meet your daily quotas? Think critically on this. While you do need to stay active throughout the week, posting your FAQs page just for the sake of having a post isn\u2019t the path to engagement. Content that isn\u2019t valuable to your audience won\u2019t be valuable to your sales funnel either.<\/li>\n
  2. Abandon the Spray & Pray Method.<\/strong> How many times and across how many platforms are you posting? There\u2019s a good chance a large portion of your followers is\u00a0the same across the social landscape. If you are blowing up their feed throughout the day,\u00a0especially with invaluable posts (see above), you risk the chance of pushing them to hit the unfollow button.<\/li>\n
  3. Who Actually\u00a0Are<\/em> Your Followers?<\/strong> For B2B businesses, this is especially important \u2013 it\u2019s not about how many people are following you, it\u2019s about whether they matter to you. Buying followers or hooking in demographics that aren\u2019t in your customer base is a waste of time and budget. A focus on smaller, yet appropriate audiences will yield more valuable engagement for your brand (read: more shares, more click-throughs). If you haven\u2019t already, creating customer personas <\/a>will help you find your focus.<\/li>\n<\/ol>\n

    Since so much can be done on social media for free, it seems like a smorgasbord for strapped B2B marketing departments. Find your strength in reserve: refine your B2B social media strategy to the most helpful or interesting content, and you\u2019ll see both your content longevity and customer engagement increase.<\/p>\n","protected":false},"excerpt":{"rendered":"

    The Myth: More Is More\u00a0in Your\u00a0B2B Social Media Strategy The Truth: \u00a0Scale Back on Quantity, Scale Up on Quality Social media is growing up. At this point, the hustle to fill space is over. Audiences have set the pace of what they want to see, and when. It\u2019s true that, as marketers, our goal is […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[507,336,169],"tags":[200,749,748,747],"class_list":["post-14663","post","type-post","status-publish","format-standard","hentry","category-b2b-monday-myth","category-customer-engagement","category-social-media-2","tag-b2b-social-media-strategy","tag-how-many-social-posts-do-i-need","tag-quality-vs-quantity","tag-social-media-followers"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=14663"}],"version-history":[{"count":7,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14663\/revisions"}],"predecessor-version":[{"id":14670,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14663\/revisions\/14670"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=14663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=14663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=14663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}