{"id":14642,"date":"2017-10-10T13:24:40","date_gmt":"2017-10-10T17:24:40","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=14642"},"modified":"2017-10-12T14:25:33","modified_gmt":"2017-10-12T18:25:33","slug":"visual-content-marketing-important-b2b-brands","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/visual-content-marketing-important-b2b-brands\/","title":{"rendered":"Why VISUAL Content Marketing is Important for B2B Brands"},"content":{"rendered":"<p class=\"p1\">As a B2B marketer, you\u00a0likely\u00a0realize how effective content marketing is for your brand. (If not, you can read <a href=\"https:\/\/www.mgb2b.com\/blog\/?s=content+marketing\">our praise of content marketing in many past articles.<\/a>) But what you say is not the only important thing. The vehicle you use to deliver it to your audience, the accompanying graphics, and the way you display your information can make or break the success of a piece of content marketing. People are visual creatures by nature; if you can effectively show a message as well as spell it out, you will certainly win over your readers. Visual content marketing can be delivered in may forms, but a few that we show here today can be the most effective.<\/p>\n<h3><b>Infographics<\/b><\/h3>\n<p class=\"p1\">When you have a whole lot of data to present, it can be tough to keep a readers attention \u2013 even if it speaks to some pretty amazing accomplishments. Well-crafted visuals are going to help your reader prioritize information, scan more efficiently, and continue to stay engaged. Infographics\u00a0are a great way\u00a0to present your information in an easy-to-digest way. And, in the end they&#8217;ll help more people to actually read it.<\/p>\n<div style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14643\" src=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2017\/10\/dymax-infographics.jpg\" alt=\"A series of infographics for choosing the right conformal coating application.\" width=\"1200\" height=\"500\" srcset=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2017\/10\/dymax-infographics.jpg 1200w, https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2017\/10\/dymax-infographics-768x320.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p class=\"wp-caption-text\">A series of infographics Mascola Group created for choosing the right conformal coating application.<\/p><\/div>\n<h3>Video<\/h3>\n<p>If you have an interesting story to tell, most people would rather watch it than read about it. Creating a video\u00a0is the perfect way to accomplish this.\u00a0Marketing videos no longer\u00a0just mean a traditional 30 or 60-second commercial spot, either. They can be the animation of a case study, filming and explaining what makes your production process stand out, or a well-executed interview with a knowledgeable employee showing how you help your customers.<\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/125570796\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a href=\"https:\/\/vimeo.com\/125570796\">Video Explaining Building Files software Capabilities<\/a>.<\/p>\n<h3>Visuals Within Your Blogs and Printed Collateral<\/h3>\n<p class=\"p1\">A\u00a0large part of any successful content marketing campaign are white papers and long format blog articles. Though it may seem I&#8217;ve been hinting that your audience no longer reads, this simply isn&#8217;t true. Viewers that have shown interest by clicking on your emails, filling out forms, or actively\u00a0seeking your blog will read it. But to keep them engaged, this content still needs the right window dressing. Any long format piece of content will be far easier to digest with the right support visuals.<\/p>\n<div id=\"attachment_14645\" style=\"width: 1097px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-14645\" class=\"size-full wp-image-14645\" src=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2017\/10\/spg-brochure.jpg\" alt=\"Downloadable Rooftop Safety Brochure\" width=\"1087\" height=\"500\" srcset=\"https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2017\/10\/spg-brochure.jpg 1087w, https:\/\/www.mgb2b.com\/blog\/wp-content\/uploads\/2017\/10\/spg-brochure-768x353.jpg 768w\" sizes=\"auto, (max-width: 1087px) 100vw, 1087px\" \/><p id=\"caption-attachment-14645\" class=\"wp-caption-text\">Downloadable Rooftop Safety Brochure created by Mascola Group<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>Visual content isn&#8217;t technically difficult to produce, but it does take a bit of forethought. There are a myriad of apps\u00a0available to create your own graphics in house \u2013 just keep in mind,\u00a0everyone is using these cookie-cutter services and your efforts may look generic, off-brand, or worse, amateurish.\u00a0Visual content marketing is meant to draw your audience in,\u00a0then lead them where you want them to go. To get the most for your efforts, <a href=\"https:\/\/www.mgb2b.com\/contact.html\">consider consulting with a professional graphic designer<\/a> before you begin your next content marketing campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a B2B marketer, you\u00a0likely\u00a0realize how effective content marketing is for your brand. (If not, you can read our praise of content marketing in many past articles.) But what you say is not the only important thing. The vehicle you use to deliver it to your audience, the accompanying graphics, and the way you display [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98,273],"tags":[392,138,746],"class_list":["post-14642","post","type-post","status-publish","format-standard","hentry","category-b2b","category-content","tag-b2b-content-marketing","tag-content-marketing","tag-visual"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=14642"}],"version-history":[{"count":9,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14642\/revisions"}],"predecessor-version":[{"id":14661,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14642\/revisions\/14661"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=14642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=14642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=14642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}