{"id":14551,"date":"2017-08-23T15:17:42","date_gmt":"2017-08-23T19:17:42","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=14551"},"modified":"2017-08-24T15:20:38","modified_gmt":"2017-08-24T19:20:38","slug":"improve-social-media-campaign","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/improve-social-media-campaign\/","title":{"rendered":"The 3 Most Important Factors of Any Social Media Campaign"},"content":{"rendered":"

\"b2b<\/a>Social media is no longer something only younger generations participate in. Now more than ever, it\u2019s important that your manufacturing company\u00a0utilizes it to reach a wider audience. In doing so, you’ll\u00a0get your\u00a0products and services in front of people who might not have initially seen it. Building a social campaign can be a complicated process, but when done correctly, the payoff is sizable. The most important thing to remember is that campaigns are\u00a0\u201cliving\u201d pieces of your company. They need to be monitored throughout their\u00a0lifetime to ensure they are running smoothly. And if not? Here are a few things to keep in mind\u2026<\/p>\n

Organic vs. Paid<\/h4>\n

You\u2019ve surely heard the terms \u201corganic\u201d and \u201cpaid\u201d when it comes to social traffic. Organic traffic is the traffic you get on your social account without having to pay. So, if someone finds your profile, likes a photo, shares a post, or leaves a comment, without any prompting, that’s organic traffic. Paid traffic, on the other hand, happens when you pay to have your posts boosted, ensuring they get in front of your desired audience. The likes, shares, comments, and follows that result directly from these paid campaigns are paid traffic.<\/p>\n

So you\u2019ve built your campaign, now what?<\/h4>\n

To ensure your campaign performs to the best of its ability, there are a few things to\u00a0focus on:<\/p>\n

    \n
  1. \n

    Your Audience<\/h4>\n

    Who\u00a0you are trying to reach with your message? There are a lot of great metrics tools out there that can help you determine the audience you are already reaching, which you can\u00a0eventually build off of. Twitter, for example, has an entire section in their user interface\u00a0that breaks down your audience. From your audience’s interests, to their buying style, wireless carrier, and demographics, you have an incredibly detailed picture. If your campaign not performing as well as you had hoped, analyze\u00a0this\u00a0picture. You have time to reconfigure and adjust your audience throughout the lifetime of your campaign, as long as your monitoring it.<\/li>\n

  2. \n

    Your Message<\/h4>\n

    This facet is closely tied to your audience, and varies from each one. Consider speaking to\u00a0a\u00a028 year old engineer differs versus a 50 year old executive. \u00a0The interests, abilities, and knowledge of these two people vary greatly. Your\u00a0message should be tailored to each. Since social media has the ability to speak directly to your audience as individuals (and they’ve come to expect it), make sure you do just that.<\/li>\n

  3. \n

    Your Platform<\/h4>\n

    Social media outlets like Twitter<\/a>, Facebook<\/a>, YouTube<\/a>, Instagram<\/a>, and LinkedIn<\/a> all have a\u00a0purpose, and they’re not necessarily the same. Instagram is strictly for photos or easily-digestible videos. Facebook is a melee of articles, photos, thought-pieces, and more. Hopefully, before you\u2019ve created a campaign, you\u2019ve chosen which platform works best for you, your message, and your audience. It\u2019s easy to default to Facebook but if you notice your campaign taking a hit, take a step back. Review the pros and cons of each social site (and believe me, they all have pros and cons.) If the platform you\u2019ve chosen doesn\u2019t check\u00a0most or all of your boxes, halt your campaign. Move the budget over to a platform better-suited for your needs. It\u2019ll make a big difference in your ROI.<\/li>\n<\/ol>\n

    As with anything, there are more than just three factors that could affect your social media campaign performance \u2013 these are just the tip of the iceberg. If you want to get in front of the right people, with the right message, at the right time, you have to do your homework.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Social media is no longer something only younger generations participate in. Now more than ever, it\u2019s important that your manufacturing company\u00a0utilizes it to reach a wider audience. In doing so, you’ll\u00a0get your\u00a0products and services in front of people who might not have initially seen it. Building a social campaign can be a complicated process, but […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98,336,103,169,18],"tags":[200,537,105,253],"class_list":["post-14551","post","type-post","status-publish","format-standard","hentry","category-b2b","category-customer-engagement","category-marketing-strategy-2","category-social-media-2","category-technology-and-mobile","tag-b2b-social-media-strategy","tag-b2b-social-media-tips","tag-social-media","tag-social-media-for-manufacturers"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=14551"}],"version-history":[{"count":12,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14551\/revisions"}],"predecessor-version":[{"id":14565,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14551\/revisions\/14565"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=14551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=14551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=14551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}