{"id":14408,"date":"2017-07-07T11:49:09","date_gmt":"2017-07-07T15:49:09","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=14408"},"modified":"2017-07-09T11:56:13","modified_gmt":"2017-07-09T15:56:13","slug":"when-to-send-b2b-emails","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/when-to-send-b2b-emails\/","title":{"rendered":"Should You Send B2B Emails on the Weekend?"},"content":{"rendered":"

\"when<\/a><\/p>\n

Last week, we took a look at whether or not business prospects were worth pursuing<\/a>\u00a0over July 4th\u00a0weekend. But what about any old weekend? Or how about during vacation?<\/p>\n

Consumer Email vs. B2B Email<\/strong><\/h4>\n

Before we get into the stats for B2B emails, it’s important to note that consumer emails are different from\u00a0B2B emails. People are out shopping on the weekends, so it makes sense to sell merchandise direct to consumer on the weekends. But there is a general hesitation to send out B2B emails on weekends and holidays. Well maybe there shouldn’t be. Here’s why.<\/p>\n

Looking at Email Behavior Differently<\/strong><\/h4>\n

While there are tons of articles on when to send B2B emails based on average industry open rates, it’s also a good idea to look at general behavior. A recent study<\/a> from ReachMail takes a closer look at when Americans open their work emails [INFOGRAPHIC at bottom of post]. This is a broader study than much of the industry-specific territory that’s been explored in the past.\u00a0But it’s still important, because it gives an insight into the mindset of most working Americans.<\/p>\n

The Three Most Interesting Highlights of the Study<\/strong><\/h4>\n