{"id":14393,"date":"2017-07-03T09:49:39","date_gmt":"2017-07-03T13:49:39","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=14393"},"modified":"2017-07-03T09:49:39","modified_gmt":"2017-07-03T13:49:39","slug":"monday-myth-4th-of-july-b2b-marketing","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/monday-myth-4th-of-july-b2b-marketing\/","title":{"rendered":"B2B Monday Myth: No One Is Receptive to B2B Marketing Over a Holiday Weekend"},"content":{"rendered":"

\"4th<\/a><\/h3>\n

The Myth: No One is Receptive to B2B Marketing Over a Holiday Weekend<\/strong><\/h3>\n

The Truth: That 4th<\/sup> of July Email Might Be Much More Well-Received Than You Thought<\/strong><\/h3>\n

Holiday weekends in the summer\u00a0usually mean a few\u00a0things: Fireworks. Sun (hopefully). Swimming. Maybe a few beers, a trip to the beach, or grilling hamburgers out on the deck.<\/p>\n

For most people, it doesn\u2019t mean a day in the office, being stuck inside responding to email. or dialing into a call. But that doesn\u2019t mean you can’t turn the holiday into an opportunity. Occasions\u00a0like 4th<\/sup> of July weekend are actually the perfect time to reach out with an email campaign. Why? Because what you don’t achieve in mass, you’ll make up for in quality. Prospects who actively engaging with your emails over holiday weekends have taken time out of their holiday weekend to read what you have to say.<\/p>\n

Here Are Some Marketing Tips for July 4th Weekend:<\/strong><\/h4>\n
    \n
  1. Make It Count.<\/strong> If someone is opening your email over the holiday weekend, they are genuinely interested in what you’re offering. Give them some meat instead of holiday “fluff.”<\/li>\n
  2. Establish the Context:<\/strong>\u00a0Even if you are writing a substantial email, you may actually be able to find a link between your brand and the holiday. If you\u2019re in an industry that embodies\u00a0American innovation and quality, emphasize this!<\/li>\n
  3. Make a Special Offer: <\/strong>This is one area in which we can take a lesson from consumer marketing, especially where holidays are involved. If you want to introduce\u00a0a brand new product or service, or offer a limited-time deal, holidays are a great time to do\u00a0this. And the relaxed holiday mood we all get into might refresh and energize your client enough to make them want to look into new decisions once they get back into the office.<\/li>\n
  4. Think for Mobile: <\/strong>Even if your prospects are out on the deck, many have their phones an arm\u2019s reach away. You should assume that your audience will be receiving your email on their mobile device, so keep this in mind as you decide on format. Don’t forget a snappy \u2014 and preferably short \u2014 subject line to catch their attention.<\/li>\n
  5. Coordinate Your S<\/strong>ocial Media: <\/strong>A full-fledged social campaign might not be necessary for every holiday, but your message will be reinforced tremendously if you can coordinate your different channels. If you email out a summer holiday message, repeat the same message on your Twitter and Facebook feed. You can get more lighthearted with your content here as well, complementing your substantial email with some fun posts that really show your brand’s personality. Bonus: this is an easy way to incorporate some eye-catching color into your posts and your timeline.<\/li>\n<\/ol>\n

    Remember That B2B Decision Makers\u00a0Are People Too<\/strong><\/h4>\n

    You\u2019re targeting businesses with your marketing, but that doesn\u2019t mean your audience isn\u2019t made up of real people. And everyone enjoys a well-meaning message every now and then, just so they know you\u2019re thinking about them, the customer. While holidays are always a time to advertise deals and encourage sales, it\u2019s also the perfect opportunity just to simply wish your clients well. On that note, have a very Happy 4th of July!<\/p>\n","protected":false},"excerpt":{"rendered":"

    The Myth: No One is Receptive to B2B Marketing Over a Holiday Weekend The Truth: That 4th of July Email Might Be Much More Well-Received Than You Thought Holiday weekends in the summer\u00a0usually mean a few\u00a0things: Fireworks. Sun (hopefully). Swimming. Maybe a few beers, a trip to the beach, or grilling hamburgers out on the […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[493,169],"tags":[710,327,711,105],"class_list":["post-14393","post","type-post","status-publish","format-standard","hentry","category-email-marketing","category-social-media-2","tag-4th-of-july-b2b-marketing","tag-email-marketing","tag-holiday-marketing","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=14393"}],"version-history":[{"count":11,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14393\/revisions"}],"predecessor-version":[{"id":14406,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14393\/revisions\/14406"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=14393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=14393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=14393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}