{"id":14338,"date":"2017-06-26T11:47:09","date_gmt":"2017-06-26T15:47:09","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=14338"},"modified":"2017-06-26T11:47:09","modified_gmt":"2017-06-26T15:47:09","slug":"b2b-monday-myth-linkedin-ads-for-b2b-marketing","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/b2b-monday-myth-linkedin-ads-for-b2b-marketing\/","title":{"rendered":"B2B Monday Myth: I Don\u2019t Need LinkedIn Ads For My Business"},"content":{"rendered":"

\"linkedin<\/a><\/h3>\n

The Myth: I Don’t Need LinkedIn Ads for My Business<\/strong><\/h3>\n

The Truth: LinkedIn Is a Top Platform for B2B Lead Generation<\/strong><\/h3>\n

Professionals and businesses alike know that a presence on LinkedIn is important. But what you might not know is that you don’t\u00a0have to stop at just creating a profile. LinkedIn\u00a0can actually become a lead generator when used correctly. Let’s take a closer look at the benefits of LinkedIn ads for B2B marketing and the best way to use the medium.<\/p>\n

Why LinkedIn?<\/strong><\/h4>\n

According to LinkedIn back in 2015, 80% of leads from social media come from LinkedIn<\/a>. The professionals who are on LinkedIn are already in a business mindset<\/a>, which makes them more receptive to strategic B2B advertising. You have the unique opportunity to reach the people in executive positions and all along the decision-making chain with significant purchasing power. You can even target by job function to make sure you’re reaching the right people.<\/p>\n

Sponsored Content<\/strong><\/h4>\n

LinkedIn has several different capabilities for advertising. First, you can create Sponsored Content that reaches audiences on desktop, mobile, and tablets. These ads can spark conversation and reach a specifically targeted\u00a0group of professionals. And, best of all, you can set your own budget by choosing from cost-per-click or cost-per-impression options.<\/p>\n

Sponsored InMail<\/strong><\/h4>\n

Another option is Sponsored InMail. This feature lets you send personalized messages to prospects on LinkedIn messenger. It’s\u00a0a great way to send event invitations or insightful content<\/a>\u00a0to those who will be receptive to it. They will only be sent while the recipient is active online, and there is a limit to how frequently they are sent, which optimizes viewing.<\/p>\n

Text Ads and Target Audiences<\/strong><\/h4>\n

Next, the more traditional Text Ad lets you create your own advertisement and choose the audience you want to reach. Using LinkedIn Matched Audiences, you can very precisely customize your targeting. You will be able to\u00a0target by company, experience, education, industry, and even job function, which can greatly increase the effectiveness of your B2B ads. Real, member-generated demographic data is used to ensure you\u2019re reaching a higher quality target audience.<\/p>\n

Data and Analytics<\/strong><\/h4>\n

You also have the opportunity to track conversions with LinkedIn. The platform lets you record website conversions from your Sponsored Content or Text Ad campaigns, so you can track things like downloads, sign-ups, and purchases. You\u2019ll do this by adding the LinkedIn Insights Tag to your website \u2014 a piece of JavaScript code that lets you track conversions from your campaign. What’s particularly helpful is that you determine what a conversion is; you specify which actions qualify.<\/p>\n

Campaign Manager<\/strong><\/h4>\n

As your campaign runs, LinkedIn\u2019s Campaign Manager will let you monitor your results. You\u2019ll be able to calculate your LinkedIn advertising ROI with their built-in analytics tool within the Campaign Manager. You\u2019ll also be able to see the value you\u2019re getting from both desktop and mobile, including return on ad spend, cost per conversion, and conversion rate. And most important \u2013 you can fine-tune your campaign to make it more effective over time.<\/strong><\/p>\n

While LinkedIn is likely not the right approach for most consumer brands, the platform is ideal for\u00a0B2B brands. With detailed targeting capabilities and a variety of ad content options, LinkedIn is an avenue you should at least take into consideration.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The Myth: I Don’t Need LinkedIn Ads for My Business The Truth: LinkedIn Is a Top Platform for B2B Lead Generation Professionals and businesses alike know that a presence on LinkedIn is important. But what you might not know is that you don’t\u00a0have to stop at just creating a profile. LinkedIn\u00a0can actually become a lead […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[507,169],"tags":[703,705,704,706],"class_list":["post-14338","post","type-post","status-publish","format-standard","hentry","category-b2b-monday-myth","category-social-media-2","tag-advertising-on-linkedin","tag-b2b-on-social-media","tag-linkedin-ads-for-b2b-marketing","tag-should-i-use-linkedin-ads"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=14338"}],"version-history":[{"count":10,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14338\/revisions"}],"predecessor-version":[{"id":14359,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14338\/revisions\/14359"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=14338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=14338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=14338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}