{"id":14153,"date":"2017-04-28T15:44:59","date_gmt":"2017-04-28T19:44:59","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=14153"},"modified":"2017-05-04T10:03:47","modified_gmt":"2017-05-04T14:03:47","slug":"5-b2bs-that-are-nailing-instagram-marketing-and-how-you-can-too","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/5-b2bs-that-are-nailing-instagram-marketing-and-how-you-can-too\/","title":{"rendered":"5 B2B Instagram Marketing Campaigns That Are Nailing It \u2013 And How You Can Too"},"content":{"rendered":"

\"B2B<\/a><\/p>\n

Instagram usually isn\u2019t a first priority for B2B marketing and sales teams \u2013 and it\u2019s easy to see why. In a platform teeming with rich visual content, it seems a playing field best suited for B2C brands. Set that skepticism aside, because as we like to remind you, there\u2019s still a human<\/a> behind your leads, and B2B Instagram marketing campaigns\u00a0can be incredibly compelling.<\/p>\n

To get the ball rolling, think about how\u00a0you view your B2B brand itself. When you start to view your brand\u00a0(as well as\u00a0your buyer\u00a0personas<\/a>) as a unique group of people with individual stories, backgrounds, and interests, you can craft a visual message that resonates. And that opens the door for a whole lot of\u00a0visual opportunity and engagement.<\/p>\n

Check Out These B2B Instagram Marketing Campaigns\u00a0for Inspiration:<\/h4>\n

1. \u00a0Maersk Line<\/a> \u2013 Shipping Containers. Angle: Aspiration<\/strong><\/p>\n

\"maerskline<\/a><\/p>\n

 <\/p>\n

Who would have thought a shipping container company could get 64k+ followers? Maersk uses striking\u00a0travel photos and ship imagery to resonate a narrative of world interconnectedness and communication \u2013 that they \u201cmove more than cargo.\u201d<\/p>\n

2. MailChimp<\/a> – Email Marketing Service. Angle: Artsy, Irreverent, Anything But Boring.<\/strong><\/p>\n

\"mailchimp\"<\/a><\/p>\n

This small business email marketing service could be a snooze fest. But a well-timed podcast advertisement tapped them into where they wanted to be, and an Instagram sensation was born. As one of their\u00a0comments reads: \u201cYour campaigns are [thumbs up]. I would use Mailchimp just because it\u2019s fun and artsy.\u201d And that says it all.<\/p>\n

3. Fedex<\/a> \u2013 Global Shipping. Angle: Affinity<\/strong><\/p>\n

\"Fedex\"<\/a>
\nFedex is already a household name, so the focus here is instead on sustaining brand affinity. Sending cargo never seemed so lofty or fun \u2013 and we see how Fedex is always there, rain or shine, in all corners of this beautiful planet.<\/p>\n

4. Adobe<\/a> \u2013 Software. Angle: Product Showcase<\/strong><\/p>\n

\"adobe\"<\/a>
\nThis one is a no-brainer. With a product that lends itself to visual design, Adobe can really stretch its content legs \u2013 and it does. They emphasize their product capability with a striking display of visuals that inspire designers of all levels to give their products a go.<\/p>\n

5. HP<\/a> \u2013 Technology. Angle: Cutting Edge<\/strong><\/p>\n

\"HP\"<\/a><\/p>\n

HP is another brand that doesn\u2019t need to put much effort into brand recognition. Instead, their approach is a cutting edge image. From virtual reality at Coachella, to gorgeously\u00a0curated product shots, to\u00a0technology that\u2019s as fashionable as the models holding them, it\u2019s clear HP lives on the edge of what\u2019s hot now \u2013 and what\u2019s next.<\/p>\n

The time is ripe for your B2B brand to get on board with\u00a0Instagram, but we advise you to move fast \u2013 early adopters have a much easier go at grabbing attention<\/a> because the space isn\u2019t crowded\u2026 yet. Need help developing an Instagram strategy? Drop us a line<\/a> \u2013 we can help you with that.<\/p>\n","protected":false},"excerpt":{"rendered":"

Instagram usually isn\u2019t a first priority for B2B marketing and sales teams \u2013 and it\u2019s easy to see why. In a platform teeming with rich visual content, it seems a playing field best suited for B2C brands. Set that skepticism aside, because as we like to remind you, there\u2019s still a human behind your leads, […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[273,169],"tags":[209,244,138,113,105,399,253],"class_list":["post-14153","post","type-post","status-publish","format-standard","hentry","category-content","category-social-media-2","tag-b2b","tag-b2b-content","tag-content-marketing","tag-content-strategy","tag-social-media","tag-social-media-for-lead-generation","tag-social-media-for-manufacturers"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=14153"}],"version-history":[{"count":29,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14153\/revisions"}],"predecessor-version":[{"id":15410,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14153\/revisions\/15410"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=14153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=14153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=14153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}