{"id":14109,"date":"2017-05-01T16:34:38","date_gmt":"2017-05-01T20:34:38","guid":{"rendered":"https:\/\/www.mgb2b.com\/blog\/?p=14109"},"modified":"2017-05-05T08:07:40","modified_gmt":"2017-05-05T12:07:40","slug":"b2b-monday-myth-b2b-brands-dont-need-to-advertise-on-social-media","status":"publish","type":"post","link":"https:\/\/www.mgb2b.com\/blog\/b2b-monday-myth-b2b-brands-dont-need-to-advertise-on-social-media\/","title":{"rendered":"B2B Monday Myth: Social Media Advertising for B2B Brands Isn’t Important"},"content":{"rendered":"

\"social<\/a><\/h3>\n

The Myth: There’s No Need For My B2B Brand To Advertise On Social Media<\/h3>\n

The Truth: B2b Advertising On Social Media Has A Number Of Benefits Which Encourage Prospects To Move Through The Sales Funnel.<\/h3>\n

B2B brands have finally come on board to social media, and many boast a large posting presence. But when it comes to social media for B2B brands, this is often where the buck stops. It’s a misconception that\u00a0social media advertising is a playing field for\u00a0B2C brands only. Unfortunately, that type of thinking keeps new leads\u00a0from getting into your prospect stream.\u00a0Now more than ever, there’s compelling reasons why platforms like\u00a0Facebook offer serious lead generation<\/a>\u00a0simply from social advertising.\u00a0The\u00a0number of benefits of social media advertising for B2B brands is undeniable\u00a0\u2013 and we’ll break them down for you.<\/p>\n

B2B Buyers Are On Social Media<\/h4>\n

It takes a number of touch points before a buyer is ready to make\u00a0purchase decision. The more visibility your brand has, the better. These B2B buyers are absolutely present on social media. If you want to place your brand in front of your target audience, this is where you need to be.<\/p>\n

If you\u00a0ignore social media advertising, you’re missing out on a crucial chance to interact with your audience. Remember that behind every social media account is an actual human, and emotion goes much further into the B2B buying decision<\/a> than you may think. While promoting business value may seem like the logical angle to take, you may find that other strategies that create a personal connection could\u00a0reign supreme when reaching people on their own networks.<\/p>\n

Targeting Options<\/h4>\n

There are robust capabilities across every social media platform that allow your brand to reach relevant audiences. The nature of social media allows us to analyze different behaviors and actions of users. Then, we can target our ads to those who do what we want. \u00a0While there are different tools on each social platform, most allow you to segment your audience by age, location, gender, and occupation.With\u00a0Facebook<\/a>,\u00a0you can even target by\u00a0events, which is helpful if your brand is participating in a trade show or conference. And Twitter<\/a>\u00a0allows you to advertise based on intent, using interest and keyword targeting, to create meaningful campaign insights.<\/p>\n

It’s Cheap<\/h4>\n

Social media advertising for B2B allows you to set your own budget, so\u00a0you can spend exactly what and where you’d like. Whether you choose a long-game strategy or short-term bursts, you can customize your social media advertising campaign to fit\u00a0exactly your budget.<\/p>\n

Flexibility Of Message<\/h4>\n

When you release a\u00a0print ad, you’re stuck with what is published. Not so with a social media advertising. Change your message as frequently as you’d like. This is especially helpful if your campaign is evolving, long-term, or if you’re unhappy with the insights produced from your original ad.\u00a0Plus, with the many audiences active on social media, you are able to change your message for different targeted segments.<\/p>\n

Social media advertising for B2B brands is just as necessary as it is for B2C. Utilizing \u00a0platforms like Instagram, Facebook, and LinkedIn allows businesses to reach and segment their target audience, maintain message flexibility, and stay within budget. Not only does this build brand awareness, but also generates new prospects.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Myth: There’s No Need For My B2B Brand To Advertise On Social Media The Truth: B2b Advertising On Social Media Has A Number Of Benefits Which Encourage Prospects To Move Through The Sales Funnel. B2B brands have finally come on board to social media, and many boast a large posting presence. But when it […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[685,507,103,169],"tags":[244,264,200,558,105],"class_list":["post-14109","post","type-post","status-publish","format-standard","hentry","category-advertising","category-b2b-monday-myth","category-marketing-strategy-2","category-social-media-2","tag-b2b-content","tag-b2b-digital-marketing","tag-b2b-social-media-strategy","tag-sales-funnel","tag-social-media"],"_links":{"self":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/comments?post=14109"}],"version-history":[{"count":22,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14109\/revisions"}],"predecessor-version":[{"id":14152,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/posts\/14109\/revisions\/14152"}],"wp:attachment":[{"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/media?parent=14109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/categories?post=14109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mgb2b.com\/blog\/wp-json\/wp\/v2\/tags?post=14109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}